You’re probably creating amazing bulk SMS marketing campaigns . Your database is up to date and ready to go. You’ve found the most effective way to reach your target audience instantly with the click of a button. The SMS open rate is 98% . And you’ve got some amazing promotions lined up. But wait a minute, what about the text of your SMS marketing campaign? How do you know if you’re doing it right?
Studies show that writing good on average in Spain around 98% of SMS messages are opened and read within 15 minutes. We are totally obsessed with our phones and look at them, on average, every 4 minutes. Even when we are not on our phones, an increasing number of us have started wearing smart watches and can read text messages with just a flick of the wrist. In contrast, emails and posts on other channels can take days and weeks to be opened and processed.
We want to show you how you can reduce unsubscribes and maximize engagement by carefully crafting good SMS marketing copy. Check out our top tips for writing effective SMS marketing messages.
Best practices for creating good SMS marketing text
1. Get straight to the point
Use clear and concise text. For SMS marketing list of ecuador cell phone number messages, you only have around 160 characters to work with and it’s best to get your message across in 3-4 words. Your recipients want the essence of the message at first glance and aren’t interested in confusing texts. Long marketing texts turn off the reader and will defeat the purpose of quick marketing alerts.
2. Go for bite size
Instead of bombarding your audience with long text messages that they won’t bother to read, separate the main points you want them to focus on with spaces to make them easier to read on the fly. The last thing you want is for the recipient to take a quick look and decide it’s too long and maybe read it later – when the chances of them forgetting are much higher.
3. Be personal
Spend time getting to know your audience, find out who they are. What demographic are you targeting and how do they like to be communicated with? Edit your tone to fit theirs.
Personalize your content where you can. Using their names can build trust and brand loyalty and let them know you’re taking the time to develop a relationship with them and that you really care. Send offers with birthday gifts on their special day or send alerts about their favorite products.
If you have a wide variety of customers, separate your audience into groups. Make sure no one receives unwanted messages so you don’t lose subscribers quickly.
4. Timed perfection
There are good and bad times to send SMS marketing messages . With the luxury of using automated SMS and bulk SMS, you can schedule your text messages to arrive at convenient times that suit your audience. It may also be wise to separate recipients into demographic groups for scheduling.
Try not to overwhelm your audience with SMS marketing texts. While they want to hear from you and benefit from your offers and alerts, there is a delicate how to create an effective database balance. To get the most out of your SMS campaigns, send your most powerful content first – make your recipients really excited to hear from you so they stick around for more. Don’t over-schedule your messages – read your audience and try to gauge how often they would like to hear from you.
5. Make a statement
When we receive text messages on a canada email lead smartphone, we can usually get a preview on the screen or on a smartwatch face without even opening the message. This is a very important part of the process – what appears in the preview could determine the final fate of the message, so make it count! Use the first line as an attention-grabbing headline, much like you would do in an email, but without fancy graphics.
Choose your opening words carefully and make them impactful. For example, if you’re promoting a flash sale, the first thing the recipient should read is “Flash sale” or “One day only!” If you need urgent donations for a charitable cause, perhaps start with “Want to do your part?”
