Do you want to increase your online visibility, build brand trust or improve conversion? Start with activities that will make your company, service or product findable in search engines. Focus on Google, because this option is us most often. According to data, the giant’s share in the Polish market has […]
A marketing strategy is by definition a set of rules for a company’s conduct in contact with customers using various mia. It is optimiz in such a way as to increase sales, build a loyal customer base, strengthen specific aspects of a brand’s image or increase its recognition . It […]
You can effectively promote your law firm using various strategies and techniques, such as SEO, content marketing, social mia marketing, email marketing, and traditional marketing methods, such as print or television advertising. You can also promote your law firm’s services through more modern communication channels, such as a podcast, YouTube […]
After entering a query, Google will search the Internet and present the Internet user with a list of places that match the entered keywords – these are the so-called SERP results ( Search Engine Result Page ) or organic search results. These are not live results. Instead, they display pages […]
Nowadays, companies still spend tons of money on their (online) mia content in the hope that it will go viral and that massive groups of people will talk about their brands. A well-known successful viral is, for example, the video ‘The Man Your Man Could Smell Like’ by the brand […]
Connect high-visibility pages to their weaker brethren through internal link building Within a website, you will always have a number of pages that gather a lot of traffic and a number that do not or hardly do so. To ensure that the latter group of pages gets a boost, it […]
How do you know if your email marketing campaigns are performing well? Of course, you regularly see your own statistics and can use previous campaigns to see if the results are improving, but the real context is missing. In email marketing, there are five key metrics for evaluating campaign performance: […]
SEO has become a specialism over the years. The time when you could be found in Google by just stuffing your website with keywords is far behind us. That is why it is important, if you want to get started with SEO, to consider whether you should do SEO yourself […]
You don’t have to worry about rising click prices for Google advertising In some industries, click costs for search engine advertising have become so high that it is difficult to make campaigns profitable. By investing in SEO, you become less dependent on the developments in click prices. This is an […]
You can check whether a text is sufficiently optimized for keywords and is easy to read (for humans and search engines). You can enter titles and descriptions for Google search results. Add a breadcrumb trail to your website. Easily add internal links. And these are just a few examples of […]
The first articles on BaN have been written. I have already reported on topics such as types of companies and what you need to consider when starting a company. Now I want to move away from theoretical topics. Today, in this article, I would like to go into more detail […]
