On July 1st, it was finally time; the old Universal Analytics (UA) is no longer available and you can no longer back up the data. Fortunately, Google Analytics 4 (GA4) is becoming an increasingly better product and many updates are releas almost every month. Especially in the last few months, […]
We now have more Zoomers than Boomers. Generation Z has dethroned the millennials and continues to grow strongly in terms of population. They have grown up in a completely different world than previous generations. And this has an effect on how they think, work and make decisions. That also has […]
Labor shortages are now the ‘new normal’, but employees are a crucial part of your marketing strategy. They ensure customer relations, value creation, quality, fun and more. In this article I share 8 strategies to recruit, retain and reduce absenteeism. In a series of articles I will discuss the five […]
Starting on 1 August 2024, the EU will phase in the AI Act to protect citizens from adverse effects of AI. In a series of three articles, we will look at what you as an AI user need to do in each phase. The first article describes how to phase […]
