One of the biggest headaches for all of us who work in marketing is choosing the best time to send a campaign. Whether it’s via SMS , email or WhatsApp . Our concern is that our communications are seen, read and converted, and to do so we carry out huge amounts of testing. Testing and subsequent analysis […]
78% of consumers prefer to receive offers from their favorite brand via SMS. Face it: you can’t expect your customers to follow you without offering them anything in return. Capturing the attention of your target audience is important, but we also want to teach you how to boost conversions through bulk SMS marketing […]
It is true that this is a controversial title for an article that will focus on the virtues of SMS, but there are many companies today that question the effectiveness of the SMS channel for sending communications to their customers. Well-designed SMS campaigns have a return of approximately 45% according to different […]
It’s that time of year again when we all look forward to meeting up with our loved ones and spending time together. The Christmas season is just around the corner and businesses are focusing on giving their activity a final push to meet their Christmas campaign goals before the season […]
With a 98% open rate, bulk SMS is an excellent channel to get your messages opened and read. However, a high-performing SMS campaign isn’t just measured by the open rate – the conversion rate also plays an important role. So how can you create a mobile messaging experience that not only grabs attention but […]
In a world that is increasingly full of communications and notifications, companies that want to thrive on a daily basis must choose the channels that work best for them. Although we have talk about mass SMS on several occasions, we cannot forget its high opening and conversion rate, as well […]
Communication must be a priority for transport and logistics companies if they want to meet the expectations of customers and suppliers and optimise their resources. It is essential to keep stakeholders informed throughout the supply chain and to provide them with access to the right information at the right time. […]
A key component to driving customer retention and loyalty is providing excellent customer service. There’s research to back this up: 85% of consumers say it takes no more than two negative experiences before they stop doing business with a company. What can companies, particularly those in the financial services sector, do when […]
The retail sector is the king of SMS communications. Last year alone, they sent more than 150 million text messages to their customers, making them the industry that makes the most use of this communication channel. Far behind are other sectors such as the financial sector, with more than 60 million mass SMS messages ; and […]
Mobile messaging is the order of the day due to its penetration and effectiveness. We never leave our smartphones alone for a minute and we even check them several times. In addition, we must take into account its high opening rate, over 95%, and its conversion rate of approximately 45% . For […]
Bulk SMS is a tool that can provide excellent results immiately, but you ne to know how to use it correctly. With just a few simple tips you can make your 160 characters attractive, interesting and successfully achieve the desir objective. That’s why in this post we list the 5 mistakes to […]
Bulk SMS marketing is a powerful accelerator for increasing response rates in today’s digital landscape. Thanks to its direct, concise and immediate nature , businesses can connect with their audience on a personal level like never before and improve the performance of their campaigns. SMS marketing campaigns do not go […]
