Google displays this information on the first page of search results and even in the Google Maps app. Google My Business allows businesses to manage information like name, address, phone number, website, hours, photos, and customer reviews. Optimizing Google My Business is a suitable marketing idea for startups for the […]
produce content and distribute content to the right media channels. Together we work to make your business Sell More & Increase Profits with high keyword rankings and continuously growing sales conversion content. Expertise – Authoritativeness Trustworthiness (EAT) is one of the most important SEO standards . EAT first appeared in […]
Use reliable sources It’s best to include links to sources to establish credibility. These can include research papers, white papers, news publications, and even tweets and blog posts from experts in the field. Healthline has included sources of content used in the article to increase credibility. Build brand credibility Brand […]
So what is YMYL? YMYL stands for. This is how Google refers to websites and content that have legal, financial, medical, or safety implications for visitors. These topics could seriously impact a person’s health, well-being, or finances. Some examples of YMYL pages. Current news and events News on important topics […]
Real photos are that they actually played the game. Inbound Marketing – The most effective marketing model today Inbound Marketing is a method of attracting the world towards your brand naturally: Proactively approach customers through available channels. Turn customers into ongoing brand advocates. Help resolve concerns and drive purchase action. […]
Many tools have developed options that allow you to edit specific parts of the result. Think of ChatGPT. This tool allows you to change specific parts of the text provided, by describing the exact sentences or paragraphs you want to address. Another example are visual AI tools such as Adobe […]
B2B marketing: you can go in multiple directions with it. Lead generation, demand generation and branding. But how do you determine what the right strategy is to focus on? And can you focus on one strategy, or should you opt for a balance? The choices you make depend on a […]
On July 1st, it was finally time; the old Universal Analytics (UA) is no longer available and you can no longer back up the data. Fortunately, Google Analytics 4 (GA4) is becoming an increasingly better product and many updates are releas almost every month. Especially in the last few months, […]
We now have more Zoomers than Boomers. Generation Z has dethroned the millennials and continues to grow strongly in terms of population. They have grown up in a completely different world than previous generations. And this has an effect on how they think, work and make decisions. That also has […]
Labor shortages are now the ‘new normal’, but employees are a crucial part of your marketing strategy. They ensure customer relations, value creation, quality, fun and more. In this article I share 8 strategies to recruit, retain and reduce absenteeism. In a series of articles I will discuss the five […]
Starting on 1 August 2024, the EU will phase in the AI Act to protect citizens from adverse effects of AI. In a series of three articles, we will look at what you as an AI user need to do in each phase. The first article describes how to phase […]
Then you should put a lot of weight on the promotion of your website and the improvement of your position in local searches, the so-call “local SEO”, as is the accept term at the international level. And how can this be done? Let’s take a look at some useful tips […]
