To promote your e-commerce, launching a blog is now essential. Thanks to this tool, not only will you demonstrate your expertise, but you will also improve the SEO of your online store.
Table of Contents
With quality articles that you relay phone number library on social networks or that will be used for your newsletter, you will attract prospects interested in your products.
So, what are the best contents to promote your e-commerce and succeed in your sales on the internet? Here are our top 6!
1) Buying guides for successful online sales
If you have just launched your blog, you can start by writing buying guides. This will help Internet users make the right choice of products.
In an online store, Internet users will not be able to benefit from expert advice from a salesperson. It is therefore interesting to publish guides that will summarize your products as well as the benefits they offer.
2) Advice
To succeed in your online sales, it is learje de bêste b2b-ynhâld foar technyske keapers also possible to offer advice on how to use your products. For example, if you sell electronic cigarettes, you can give tips on how to prepare e-liquids (DIY). You can also give advice on how to replace the resistance of your clearomizer.
3) Product testing
Show your users that you know betting email list the features of your products perfectly. Spark their interest by writing comprehensive reviews that present their strong points. You can also shoot explanatory videos to show the different features. With this method, you will be sure to improve the motivation to buy .
4) News posts related to your field of activity
By offering current topics relevant to your industry, you show that you are up to date on the latest trends in your market.
This will allow you to position yourself as an expert and will encourage Internet users to trust you. To do this, do not hesitate to regularly monitor your sector. If you sell fashion accessories, you can for example cover the latest fashion weeks in Paris, Milan, New York or London, etc.
5) Interviews to succeed in your online sales
If your online store specializes in selling organic products, why not interview an influencer who uses your products or the brand that made them?
Get in touch with them, offer to interview them, and publish your interview on your blog as an article or video. Through this method, you are indirectly promoting your products.
6) Your company’s news
Like any business, your e-commerce knows its share of new things. You are going to participate in a seminar, in trade fairs, you are extending your product range, a celebrity has set his sights on your goods… These various events are reasons to write new content!
By regularly publishing your news, you give a human dimension to your business and offer Internet users a behind-the-scenes look at your company. You will thus improve your brand management (brand image) with the public, which will encourage prospects to convert into customers.
As you will have understood, there is no shortage of content topics to feed your blog and succeed in its sales on the internet.
The various contents that we have proposed will improve the user experience of your site, boost your online popularity, improve your SEO on Google and contribute to the promotion of your online store.
