Connect high-visibility pages to their weaker brethren through internal link building
Within a website, you will always have a number of pages that gather a lot of traffic and a number that do not or hardly do so. To ensure that the latter group of pages gets a boost, it is important to link these less performing pages to your successful pages via internal linking. In this way, you give the weaker brothers within your website a boost, which in the long term will also benefit the better performing pages. In this way, more traffic is created within your own domain, which benefits your individual pages, but also your entire findability.
Action: Add more internal links from the high-performing pages to the underperforming pages (which also have valuable content).
Make pages with high bounce rate lose their bounce behavior
It is wise to not only analyze the findability of your website, but also to look closely at the bounce rates of the various pages. Pages with a high bounce rate do indeed attract traffic, but also contain properties that ensure that the traffic that lands on that page leaves again in no time; the so-called ‘bouncing’.
Often, bouncing is caused by the content on the page not matching the information needs of the target group. Valuable content, which improves the visitor experience, is one of the most important ranking factors in Google and one of the solutions to reduce the bounce rate. After all, Google wants to be a good search engine and will reward pages with valuable content with better positions.
Therefore, experiment with the content of pages that have a high bounce rate to find out what is causing the bounce behavior. Once you email data think you know what is causing the bounce, you can fix it and use the statistics to find out if the adjustments were the right ones.
Action: Ask yourself: is the content relevant to the searches used? Enrich, update or remove content based on your findings.
Adapt good pages to Google to also gain traffic that way
Within your domain, you will Abuuritaanka Mawduuc ku saabsan Dhagaystayaashaaga undoubtedly have pages that generate a fair amount of traffic, but not from organic search traffic (directly via other sites and/or social media aol email list instead of via Google). In order to ensure that traffic also comes to these pages via Google, it is important to ensure that you adjust these pages somewhat to Google’s wishes, in order to appear better in the search results.
In this article about Google Search Console that we recently wrote, we tell you more about how to make your web pages Google-proof step by step.
