Mobile messaging is the order of the day due to its penetration and effectiveness. We never leave our smartphones alone for a minute and we even check them several times. In addition, we must take into account its high opening rate, over 95%, and its conversion rate of approximately 45% . For all these reasons, mobile messaging is the ideal channel to be able to contact your clients. In a market as saturated as the tourism market, being able to find effectiveness in communications is the key to standing out from your competition and successfully connecting with your clients. Below, we share 7 ideas of how our clients use mass SMS in their hotel to generate unforgettable experiences for their clients.
How to use SMS in your hotel: beyond marketing
1. Marketing campaigns
This may be the most common use case for list of estonia cell phone number a hotel, but it is not the only one. The key is to be able to attract customers and ensure 100% occupancy . To achieve this, you can ask for your customers’ phone number in your contact forms and, after accepting the GDPR, send promotional campaigns for your accommodations. Some ideas in this regard are:
Send VIP access to communications subscribers.
Give an X% discount if they recommend the stay to a friend.
2. Reservation reminders
We all have an email use SMS account (or several) and most of the time we forget about the messages we receive and they get buried under so many communications. However, receiving an SMS is much less frequent and the impact of said message, much greater.
By sending reservation details by SMS, you make your clients’ daily life easier, as they will be able to find this information in a much simpler way. And, if you also send them a reminder of the reservation a few days before their stay, you will increase their satisfaction even more. And one last detail. With the reminder, you will avoid last-minute absences, which will allow you to better manage your facilities.
3. Upselling
Another use of SMS for accommodation managers is as an ideal channel for upselling actions. Your client has already made a reservation with you, so they will why sms marketing is the great accelerator of your campaigns be spending some time at your accommodation. Take advantage of the opportunity to send them information about a better room or to extend the dates of their stay. If your clients are satisfied with the first transaction, they will be much more receptive to the next proposal you make them.
4. Alerts about unforeseen events
If we focus on transactional messages, sending canada email lead alerts via SMS is also an essential use for any hotel. It is the ideal channel to inform about unforeseen events: schedule changes, availability of services, staff changes or weather incidents.
These communications will be perceived as a gesture of attention and dedication, which will make guests more able to respond to an unexpected event. As a result, your guests’ satisfaction rates will increase positively.
5. Information on complementary activities and services
Closely related to the example of upselling is that of informing and promoting the complementary activities and services that you offer at your establishment. If you have spa services, special menus or organize guided tours to tourist spots, send this information via SMS . You will ensure that these actions are always available on your guests’ mobile phones and they can consult them at any time. For example, when they are relaxing by the pool. Thanks to an SMS Landing Page or an RCS message. You can add rich content to your communication, making it much more attractive.
Other information that your clients need is the password to access the Wi-Fi. Their room or even the hotel, if you do not have staff at the reception 24 hours a day. A simple text message will ensure. That this detail does not go unnoticed.
