How about boosting your site’s visibility by implementing a local SEO strategy? Let’s look at 8 techniques that will help you achieve your goals.
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There is a specific approach to phone number library local business SEO: local SEO. What is it? What does it consist of? How to do local SEO? Answers!
Local SEO: What is it?
Local SEO, also called local SEO, is a process aimed at positioning a business on a query involving a geographic criterion .
This type of strategy is especially useful for a physical business like a store or restaurant.
8 techniques to improve your business’s local SEO
Do you want to do local SEO to boost your traffic? Here are 8 best practices to follow:
1) Create a Google My Business listing
Google My Business is a service offered by Google to manage the local visibility of your business. It has several advantages:
- Free service
- Customer loyalty through Google posts
- Multi-support visibility: search results, Google maps, etc.
- Increased web traffic
- Appearance in the first positions
The first step is to go to the de laatste updates van de nieuwste inzichten Google My Business website and register your business. You will then need to fill in the data relating to your business such as opening hours, address, telephone number… Also, don’t forget to include photos .
Finally, perform listing optimization by inserting keywords into your business description .
Last but not least, encourage your customers to leave reviews on Google . These play a vital role in local SEO.
2) Place your full address and phone number on your website
Placing this data on your website will help Google locate your business. Consider doing a link exchange between your site and your Google My Business listing .
If you have a multi-location site, be careful that the link provided is not that of the home page, but of the page dedicated to the location.
3) Place relevant keywords in the contents
No need to remind you, the choice of keywords is an essential step in the context of an SEO strategy. This is all the more true in local SEO where terms like “near”, “in the region of”, “nearby” are often used.
For example, if you have a t-shirt twd directory store next to the Arc de Triomphe, it might be interesting to use keywords like “t-shirt store near the Arc de Triomphe” or T-shirt store Paris.
4) Optimize visuals for local SEO
Inserting images into content is particularly important in terms of local SEO, provided that they are optimized. So, don’t forget to fill in the alt tags as well as the descriptions.
5) Implement a netlinking strategy
Netlinking consists of obtaining backlinks, also called inbound links, for your website. However, be aware that not all inbound links have the same values. You will need to favor sites with strong metrics, which are relevant and benefit from good notoriety.
If you want to succeed in your netlinking campaign, don’t miss this article !
6) List your business in online directories
An online directory is a database listing businesses and their main characteristics. Not only does it allow you to gain a backlink , but it also boosts your web reputation.
To improve your local SEO, it is best to register your site on directories specific to your region.
7) Use Schema.org markup on your website
Schema.org markup is a code that gives directions to search engines so they can better understand the information on your website. There are several types of schemas, but the LocalBusiness type is recommended for local SEO.
