In the spring of 2018, few email marketers escaped the global panic over the GDPR . Many brands feared that the rules would “kill” their contact base, and they ended up losing a significant portion of their mailing lists. Here are the results of the Litmus study :
24% of brands lost more than a quarter (25%) of their followers;
16% of brands lost 10-25%;
Only 19% of brands say GDPR has not impacted their contact bases.
How did some brands manage to retain their subscribers? The thing is, they started their campaigns months before the Day X and sent special email sequences regarding the GDPR rules .
Why is it worth taking care of GDPR now?
First , we must adhere to these rules in all america cell phone number list emails and always ask for confirmation when new customers sign up for our newsletters. Second , on July 1, 2020 , the California Consumer Privacy Act goes into effect , which will regulate the collection and use of personal data in the United States.
To maintain your contact base, inform existing customers and subscribers about new rules coming soon, and maintain brand legitimacy, you need to be CCPA ready!
If you prepare now, you won’t have to rack your brains over “how do I stand out from the hundreds of CCPA email subscribers are sending me in the spring of 2020?” – here’s a screenshot of my inbox in May 2018:
Stripo-GDPR-InBox
There is almost no variation in subject lines . It is easy to get confused or miss an email or two.
In fact, the CCPA is very similar to the GDPR, but there is one key difference: GDPR requires consent before signing up, while CCPA allows existing customers to control their data, allowing or prohibiting its sale and sharing with third parties. California lawyers suggest that people check all the boxes when signing up, without paying attention to what is written there.
That’s why we’ve collected the best GDPR email examples to inspire you to create unique and effective privacy emails — and maybe even CCPA emails.
10 Great GDPR Email Examples
Most GDPR emails are the same – they inform subscribers that they will no longer receive emails unless they click “Update my preferences” or “Yes, subscribe.”
But our compilation features GDPR emails from companies that have an edge over their competitors thanks to unique elements.
1. “What Counts”
This is a personalized email example from What Counts. I think it’s important to use this option in informational messages. And there is no ai in digital marketing – the ultimate guide advertising here, like some companies do. Please do not combine informational emails and promotional messages. Otherwise, there is a risk that subscribers will be distracted by the advertising and forget to confirm their consent to receive further promotional mailings. Or they will click the “Show now” button — …but will not return to “I agree to subscribe”.
Stripo-GDPR-What-Counts
What’s great about this GDPR email: First of all. I was impressed by the short, to-the-point information it contained. Some brands simply insert links to ca cell numbers the GDPR website. But don’t make your subscribers go somewhere and read a lot of details. They’ll appreciate it if you simply inform them in a nutshell that they are required to give their consent.
Note: Personalize your emails with Stripo. Hover over the text in the email and click the “Personalization Tags” button in the upper right corner. Select your ESP from the drop-down menu, then choose what you want to personalize: first name, last name, current date, etc.
Stripo-GDPR-Merge-Tags
2. “Smart Home”
“Smart Home” decided to stick to their usual design — they added not only the company logo, but also a banner . The brand names on the banner remind subscribers that “Smart Home” is a popular retail service.
