If you have the sales force to go with it (i.e. salespeople or “setters” whose role is to obtain initial contact) then why not, but it is a thankless and time-consuming task (which works however, some companies only do that).But then you will have to convince the manager or decision-maker to go further in the context of a telephone meeting or in real life and then convince them to take action by choosing you.You’ve probably already received a call from a salesperson trying to sell you a service or a product?What’s the first question that crosses your mind?“How am I going to hang up?”, right?There is a third alternative that I really like: prospecting by email.For what ?What application is constantly open on your computer and on which you (and your potential clients) spend most of your time during your work day?
1. Identify your target customer
To identify your ideal customer, you need to make sure you match your target customer’s expectations by asking yourself these 3 questions:
Are you considering working for this client just for the money or because it brings you something extra?
“Naier (that’s me), that’s all great, but how do I actually do it?”
a. Identify your strengths
For this, 4 important exercises to apply:
First, list your areas of expertise and skills.
Then identify the customers to whom you have provided the most value.
List the results your customers have obtained from your services/products.
Finally, ask your former customers for their opinions and feedback on your service/product.
Prefer email over direct response.This gives your interlocutor web marketing for restaurantsin this article time to think and express themselves freely.In addition, his answer could be an excellent testimonial that will help you convince future clients.Here is an example of an email you can use to contact a former client.
At this point, you should have a framework starting to emerge as certain elements come up regularly through customer feedback and your research:
1 or 2 areas of expertise or skills in which you excel.
Specific results achieved by your customers.
But also a particular customer profile from whom you obtain results and/or satisfaction.
Examples:
I help web agencies generate leads using software specifically developed for service providers.
I help startups attract more subscribers to their apps and software through Facebook advertising strategies.
Now you can focus your lead searches on profiles that seem to match the customers I get the best results from and who have the problems I know best how to solve.This is one of the keys to successful cold emailing (both to get contacts and also to avoid systematically ending up in spam): do not target the entire world but rather specific profiles who will be able to sense that you are addressing them and who potentially encounter the problems that you know how to solve.
Find a source of leads
For this, there is nothing better than taking concrete examples.This will not cover all possible fields but will at least give you some research leads.Example mission 1 : Frédéric helps web agencies bi lists generate leads using software specifically developed for service providers.Let’s put ourselves in Frédéric’s shoes: Frédéric knows that he is going to look for web agencies that want to have more visibility and especially contacts for projects.To do this, he will try to find one or more directories of communication agencies or Internet agencies.He performs a Google search: “ Paris communications agency ” for example and comes across this directory among the following results.
