You don’t have to worry about rising click prices for Google advertising
In some industries, click costs for search engine advertising have become so high that it is difficult to make campaigns profitable. By investing in SEO, you become less dependent on the developments in click prices. This is an important strategic advantage of SEO.
Your search results are not limited by click budget
Visibility in the free search results continues 24/7. This way you do not unnecessarily miss potential customers. With search engine advertising this can happen when your click budget is used up. Your advertisements will then only be visible again the next day.
Free search results and the orientation phase are the perfect match
The free search results are very effective to reach your target group in the orientation phase. This is the phase in which your target group searches for all kinds of information to eventually make a purchase decision.
Content in the form of blog phone number library articles, white papers, videos and e-books are often used to reach the target group in the orientation phase and can be optimized well for keywords.
Top positions in free search results build trust
Positions in free search results are not bought and therefore inspire more trust than advertisements. Between 40% and 50% of Google users do not click on advertisements but on a free search result. Good positions in Google are therefore a must!
You become D’Zukunft vum Call Center läit an der kënschtlecher Intelligenz more resilient to online competition
Online marketing and advertising go hand in hand. This applies not only to Google, but also to social media channels. In itself, there is aob directory nothing wrong with advertising. But as discussed earlier, click prices in some sectors have become so high that it is no longer worthwhile to advertise.
The high click prices are the result of supply and demand. The more competitors bid on the same keywords, the higher the click prices and the less visible you become. By investing in visibility in the free search results, you make yourself more resilient to the increasingly fierce online competition. This is an important advantage of SEO compared to SEA (Search Engine Advertising).
