By itorial Staff with No comments Content MarketingDigital Marketing
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As part of its development plan and with the aim of generating more and more value for its clients’ businesses, the global consulting firm Llorente y Cuenca ( LLYC ) has announc its alliance with Hitsbook , an entity specializ in the creation, support and automat management of campaigns and communities bas on user-generat content ( UGC ).
The agreement comes in a context in which, according to a study by Nielsen, 92% of consumers trust someone else’s recommendation before trusting content generat by the brand itself. With this premise, Hitsbook’s services “seek to boost the sales of major brands and the growth of their communities, integrating UGC into their digital strategies, through proprietary technology.”
This platform, both entities
A report in a press release today, Tuesday, November 28, 2023, “captures, filters, manages and stores the content generat by users around a campaign, increasing the probability of purchase by 70% and turning them into brand prescribers.”
Hitsbook has offices in Mexico City, Madrid and Granada (IT). A team of 10 buy telemarketing lead collaborators and more than 30 clients. Including leading brands such as Bimbo, Televisa, Natura, Grupo Expansión, Caracol TV and Fex. Through this agreement, Llorente and Cuenca will be able to offer special services, with Hitsbook, “to boost clients’ sales and the growth of their communities, through digital campaigns.”
“The technological capabilities
A that Hitsbook brings will enrich LLYC’s Marketing business offering. A which wordpress: the main pros and cons involves the Creativity and Paid Mia areas. These three parts of the digital strategy are complement by a community of more than 550,000 content. Creators in Spanish-speaking countries that will allow us to exce the KPIs and objectives for any project.”
Jesús Moradillo, Partner and Managing Director of Deep Digital Europe
“This partnership with LLYC means strengthening strategic ties with one of. The adb directory top independent Spanish-speaking agencies. Which will allow the development of innovative projects where the consumer is at the centre of the strategy,
