It appears in the upper right-hand corner of your dashboard, next to “Reports” and “Go To.” When you click “Tools,” a menu will appear.A screenshot of the first step of creating an audience in Google AdsFrom here, click on “Audience Manager,” which is in the “Shared Library” menu. A screenshot of the second step of creating an audience in Google Ads A new page will load, as well as custom audiences.
Build your custom audience by selecting
2. Create a customer list , “Remarketing,” which france telegram data is next to “Custom Audiences.” When the page loads, “Remarketing” is usually the default choice. When you’re ready, find and click the blue “+” icon in the top left-hand corner.A screenshot of the create button in Google AdsThen, choose “Customer List” from the drop-down menu. A screenshot of a step in creating a custom audience in Google AdsNow it’s time to set up your new customer list.
This process includes the following steps
Audience name When naming your audience, make sure you’re specific. Use a descriptive title based on the characteristics of your prospects. For example, maybe you’re targeting a particular group of users based on their past purchases or location. A screenshot of audience names in Google Ads Data to upload Next, you need to determine the type of data to upload. Data types include: Email Phone number Mailing address Mobile device ID You can either use the template provided by Google or create a CSV file in Excel or Google Sheets.
Here is what the provided template looks like
A screenshot of a custom audience template fileWhile detailed, your CSV file doesn’t have to include all this information. If you’re only focusing on email addresses, for instance, you don’t need to add the mailing address, first name, or last name of an email subscriber. A screenshot of a CSV file for Google AdsYou do, however, need to make sure your file follows Google’s formatting guidelines. Keep in mind that your list cannot exceed 17MB, which is about 500 email addresses.
It’s also worth mentioning that while Gmail addresses
are generally more accurate matches, you do content update once again emphasizes user not need to limit your list to only Gmail addresses. Google will do its best to match non-Gmail addresses to specific users. When you upload your file, select “Upload plain text data (unhashed)” or “Upload hashed data.” If you opt for unhashed data, private customer data, such as email addresses, phone numbers, first names, and last names will get hashed or encrypted on your computer before sending to Google’s servers.
However, country and zip code will get hashed
A screenshot of unhashed and hashed options in buying house b Google Ads Membership duration Next, determine membership duration, which determines how long a user remains on your list. While you can specify a select number of days, like 365, you can also prevent users from leaving your customer list. Just select, “No expiration.”A screenshot of audience expiration options in Google Ads Audience description While optional, it’s helpful to have a description of your Google Customer Match audience.
