Video has become one of the most powerful marketing tools, and vertical video is gaining importance in a world where most people use mobile devices to consume online content.
The popularity of vertical video is closely tied to the growing popularity of social media such as Instagram, Snapchat and TikTok, which promote this format. Vertical video offers a unique perspective and aesthetic that is increasingly valued by content take telegram advertising service creators, their audiences and advertisers alike. This format opens up new possibilities for engaging audiences, which is crucial for building brand loyalty and increasing conversions.
However, to fully leverage the potential of vertical video, brands must develop thoughtful strategies that take into account the specifics of this format and the expectations of modern consumers. How to do this? We invite you to read on!
What you will find in the article:
- Vertical video – why such a large increase in popularity?
- Vertical Video Marketing – How to Get Started?
- Vertical Video Marketing – Benefits
- 13 Post Ideas
Vertical video – why such a large increase in popularity?
The popularity of vertical video has increased significantly due to several key factors:
- Compatibility with mobile devices :
- 94% of users hold their phones in a vertical position, which makes watching videos in this format more natural and comfortable.
- Research shows that 72% of young people do not rotate their phones to watch videos in landscape format, which shows that the portrait format is more suited to user preferences.
- Easier content consumption :
- Vertical videos make viewing easier by eliminating the need to reorient your phone, which benefits both content creators and viewers.
- The role of social media :
- The growing popularity of vertical video is also related to the development of social media platforms such as TikTok, Instagram (mainly Reels and Stories), YouTube (Shorts) and Snapchat, which were designed for content consumption on mobile devices held in a vertical position.
Sign up for GreenLetter
I agree to the processing of my personal data by the Administrator – Evergreen Group Sp. Z oo sp. K. with its registered office in Warsaw (02-009) at Al. Niepodległości 245/46 for information and marketing purposes, described in the using multimedia production Privacy Policy . The site is protected by reCAPTCHA and Google. See: Privacy Policy and Terms of Service.
I’m signing up
Vertical Video Marketing – How to Get Started?
Here are some steps you can take to start using vertical videos in your marketing efforts:
- Understand the format. Vertical video has a 9:16 aspect ratio, meaning it’s taller than it is wide. This is the opposite format of traditional horizontal video (16:9).
- Find the right platform. Choose the social media that best suits your brand and audience. Instagram Stories, IGTV, YouTube Shorts, Snapchat, and TikTok are just a few of the platforms that support vertical video.
- Create content specifically for vertical format. Instead of adapting existing horizontal video, create content specifically for vertical format. Consider aspects like composition, camera movement, and graphics.
- Encourage interaction. Use interactive elements available on platforms, such as polls, slides, or quizzes, to increase viewer engagement.
- Test and analyze. Monitor metrics like views, watch duration, and engagement to understand what content is performing best and adjust your strategy.
- Invest in quality. While smartphones offer good quality cameras, it is worth considering investing in professional editing equipment and software to stand out from the competition.
- Be authentic : Younger audiences value authenticity. Try to create content that is authentic and reflects your brand values.
- Training your team. If your company is not experienced in creating vertical videos, it is worth investing in training your team or hiring experts in the field.
- Be inspired by others. Watch what other brands are doing with vertical video to get inspired and learn from the best.
- Experiment. The world of social media is dynamic. Don’t be afraid to experiment with different formats, content, and strategies to find what works best for your brand.
Remember, the key to success with vertical video marketing is adapting your content to your audience and the platform you’re on. Regularly testing and adjusting your strategy will help you achieve the best results.
Vertical Video Marketing – Benefits
Still wondering whether to invest in vertical video? Here are some examples of the benefits of using this format in your marketing efforts:
- Mobile-friendly. Most smartphone users view content in portrait orientation. Vertical video is therefore more natural and comfortable to watch on mobile devices compared to horizontal video.
- Increased audience engagement. Vertical video ads often attract more user attention and lead to higher engagement than traditional horizontal video.
- Stand out in the market. While vertical video is becoming increasingly popular, many brands still primarily use horizontal format. Using vertical video can help your brand stand out.
- Full screen utilization. Vertical video bw lists ads take up the entire smartphone screen, allowing for greater immersion and eliminating potential distractions.
- Optimized for social media. Platforms like Instagram Stories and TikTok are optimized for vertical videos, which makes content in this format look best on them.
As you can see, vertical businesses offer many benefits to marketers, especially in the era of mobile and social media dominance. It’s worth considering incorporating vertical video into your marketing strategy.
