Using the Drag & Drop editor allows you to create fantastic templates. In which you can also include images – but how can you make the most of this advantage?
Research has shown that recipients perceive information in images first . And we’re talking much sooner: the second bulk email marketing services image down. With the information in the title image, caught attention in understand and like it .
In the first case, where the image is at the top, while the title and text are at the bottom, readers will be more receptive to understanding the content.
In the second case, the title is part of the image and recipients perceive it as a promotional banner – it certainly attracts them, but they unconsciously perceive it as advertising . As a result, the rest of the message content will attract less attention .
But let’s get this straight: the graphic content of your messages is still very important and we obviously recommend using it – as you’ll see below, it’s a great way to pique the recipient’s interest.
The content of your message must using multimedia production stand out. We suggest that you think carefully about where to place the important parts of the text that you want to emphasize. They are usually placed at the top of the newsletter – you can also help yourself with the choice of contrasting fonts and colors, but make sure that the text does not become part of the image or it could lose its meaning.
1. Do your images serve their purpose?
An image can help achieve the goal of the message in several ways. It can emphasize the company’s branding, improve recognition and credibility, showcase the product, or direct the reader’s eye to the main call to action (CTA).
But always be careful, images must serve their purpose – because otherwise they become superfluous elements that distract attention from the goal you want to achieve with the message.
Below you can see an example of a landing page, which attracted attention with individual visual elements, but was not at all effective in achieving the company’s goal.
The most obvious mistake is the red sign with star-shaped edges, which immediately caught the attention, but contained no call to action or link – it was placed there for the sole purpose ca cell numbers of providing additional information.
As a result, it distracted visitors’ attention from other elements, including the call to action, which negatively impacted conversions .
