Bulk SMS is a tool that can provide excellent results immiately, but you ne to know how to use it correctly. With just a few simple tips you can make your 160 characters attractive, interesting and successfully achieve the desir objective. That’s why in this post we list the 5 mistakes to avoid in SMS marketing campaigns.
Avoid these mistakes in your SMS Marketing campaign
1) Send the same message to all your contacts
Segmentation is the basis of any marketing list of el salvador cell phone number activity, so we advise you not to send the same message to all your customers. Differentiate your SMS marketing campaigns bas on their characteristics (gender, age) and loyalty level (new customer, old customer). In this way, by sending the right message to the right person, it will be easier to obtain the desir results.
2) Write an unclear message
For SMS to work, it must be short and concise. Sending a message that is too long or unclear can confuse the customer. In addition, the SMS must offer add value to the recipient, something that will engage them and allow them to take the next step, which may be to go to the store or click on the add link. To ensure that the desir action takes place, add a good CTA such as “Come to the store” or “Buy now”.
3) Wasting characters because you don’t use a short URL
Let’s move on to the third mistake to avoid in SMS marketing campaigns. Nowadays, it is common practice to add a link to your website, e-commerce or landin 6 ways gyms and fitness centers can use sms age to the SMS text. A mistake for beginners could be to provide the full link without shortening it. This not only wastes characters (an SMS is made up of 160 characters) but also lengthens the text unnecessarily. To avoid this, use a link shortening service (such as Bitly and Google Shortner ).
Don’t forget that our platform has a built-in canada email lead URL shortener. The service not only automatically shortens insert links, but also allows you to obtain detail statistics about the link itself. It will be very easy to find out how many times the link has been click and the date of the first and last click. A real read notification.
4) Not optimizing your website for mobile devices
If you include a link in the text of your SMS to your website, it’s important to show the customer a mobile-friendly site. What does this mean? That the pages on your site have been design to perfectly adapt to mobile screens and make navigation simple and enjoyable. Otherwise, the user could leave your website in a matter of seconds.
If your website is not design for mobile devices, try SMS Landing Pages , which will allow you to easily create responsive web pages that adapt not only to your mobile screen but to all other screens as well.
5) Sending SMS marketing campaigns on inappropriate days/times
Last but not least: the golden rule of SMS marketing. Never bother customers at inappropriate times and days . For example, it would be better to avoid sending text messages on Sundays and public holidays. Even Mondays, according to statistics, should be avoid – it is the day when recipients interact the least. In addition to not sending on these specific days, it is also good to avoid certain time slots: never send before 9 am or at night.
With these guidelines you already have an idea of how to set up a perfect SMS Marketing campaign. When creating it, remember to avoid these mistakes and you will achieve outstanding results.
