In an era where digital marketing budgets are exploding, it’s more than important not to forget one of the oldest (and most effective) ways to generate B2B leads: Telemarketing Work.
Nearly 60% of marketing executives at Fortune 500 companies say telemarketing is effective in generating leads and reaching customers.
There must be a reason.
Why does B2B telemarketing work?
What are the benefits of a B2B calling campaign?
In today’s world, it is necessary to find a balance between traditional marketing methods and the many possibilities offered by digital and social networks.
A phone call, direct mail, well-timed calls with regular follow-up… All of these methods are really valuable in your B2B marketing plan .
Sales teams that continue to cold call perform better than those that don’t. That’s because even in a digital and overconnected world, speaking to human beings or receiving direct correspondence remains impactful and consistent .
The power of a phone call and a human connection goes a long way in building trust and relationships. People do business with people, not companies. Plus, they do business with people they trust. This is as true for professionals in B2B companies as it is for B2C companies .
B2B telemarketing is conversational marketing
In any B2B sale, people are going to need whatsapp data a conversation before the sale is made. Telemarketing gives salespeople the opportunity to introduce their brand with a personalized and real introduction. In doing so, cold calling will always be the difference between a prospecting email intended for mass distribution.
Your prospects’ sales decisions are mostly influenced by emotional, social factors, their needs, the limitations of your offer, the opportunity, the price and the value of your proposition. Therefore, your goal is to build a relationship with a potential buyer so that you can understand their need while best positioning your product or service . You must be the solution to their problem. An effective telemarketing strategy brings awareness to your potential customers and is a priority in every marketing campaign.
You need to show that your company is able to understand and meet the needs of your prospects. This is the telemarketer’s great contribution to your overall sales process. This is why telemarketing is really effective , it allows above all to create a link.
The best B2B telemarketers know how to guide a conversation so that a prospect feels comfortable. This can lead to the prospect sharing details about their needs, challenges, and concerns. Telemarketers also know how to respond in a way that shifts the conversation toward the business solution . This is an essential quality to have in any sales process. That’s why experienced B2B call agents make all the difference in the success of a marketing campaign.
B2B telemarketing provides good contacts
According to a recent unless you are willing to spend more money study, improving the quality of contacts has become the top priority for salespeople. Unfortunately, it is a difficult activity to manage. 43% of salespeople in this study say they have difficulty with prospecting. Prospecting and its many steps are perceived as time-consuming and constitute a major challenge in sales organizations. This is precisely where a telemarketing campaign can help.
Not only is B2B telemarketing a great way to fill your sales pipeline with high-quality leads, but leads generated through an outbound calling campaign are typically much “warmer” than leads from other outsourced channels. This is because call agents ensure that the lead is qualified and ready to speak with a salesperson before passing them on. Often, multiple calls are required. That’s why agents track contacts, facilitated by a software platform such as a CRM. As a result, this allows salespeople to stay informed in real-time about the progress of the campaign and each step of the process performed by the telesales team.
Ultimately, it may be more cost-effective for your business or sales team to hire a call center . An experienced telemarketing company can take care of the time-consuming tasks of prospecting, tracking, and qualifying leads, allowing you to focus on what matters most to you: closing sales!
B2B telemarketing helps improve your sales pitch
A B2B telemarketing campaign can provide fax database valuable insights that would be difficult (if not impossible) for you to gather otherwise. Experienced telemarketers are able to sense how your targets perceive your brand, offering, or values. Poor conversions? Lack of interest? You know something isn’t resonating with prospects. This is a great place to start to understand how to improve your sales pitch .
At Lunyk , our telemarketers provide you with valuable feedback on how your message resonates with your prospects and B2B decision-makers. This information can be extremely valuable because it reflects the thoughts and opinions of the people who are most likely to be your customers . Hearing this feedback directly from your prospects is the best market research you can do. Typically, we use this information to improve your pitch so prospects feel like we’re speaking the language they want to hear. That’s the Lunyk difference , and it’s how we give our clients a competitive advantage .
We are known for ” Energizing Your Business” . Lunyk is here to help you build relationships and pass qualified leads to your sales team so they can take over. Discover the type of relationships we can build for you. To learn more about our telemarketing services or to schedule a test campaign, contact us online or call 04 50 60 46 06 .
