Sales are and remain the driving force of a business. Finding more leads and attracting customers is not easy. A study by Hubspot (the inbound marketing platform par excellence and therefore a “safe” source) shows that it is increasingly difficult to obtain a response from prospects, especially a positive response. The involvement of several decision-makers in an agreement and the conclusion of the agreement also often represent serious obstacles. In short, generating leads is an important objective for marketers. But transforming these leads into concrete sales is not always as obvious as it seems at first glance…
What tools should you use to boost your sales? With the success of social networks like Facebook, Instagram and LinkedIn, the range of channels available to the sales team has expanded significantly over the last ten years.
Yet… Hubspot’s study shows that telephone contacts remain by far the best channel for getting in touch with prospects. Email follows closely, although it is obvious that sending an email to a prospect is often quickly followed by a phone call. And sending emails also requires taking into account the GDPR. Other tools, such as social networks, appear less effective as prospecting tools.
People are not answering anymore, sir…
Do prospects really expect overseas data phone calls from your sales team? Well, surprisingly, the answer is yes. Saying that prospects don’t answer phone calls is a lame excuse, according to Rain Group. They found that 69% of customers accept phone calls from vendors they don’t already work with. 49% even expect the first call to be a cold call.
Of course, a single call is often not enough to make a sale. The first phone contact is often used to get a physical meeting that could lead to a real collaboration. Several follow-up calls are also necessary after the meeting to finalize the agreement. So there is only one motto: don’t give up too quickly.
Not the sellers’ cup of tea
It’s clear that cold calling isn’t your sales team’s digital marketing components you use drive favorite job: salespeople often tend to put off cold calling.
Cold calling is actually a profession in its own right. So consider outsourcing your telephone prospecting to an experienced professional partner. They have seasoned agents who will handle your telephone prospecting based on a script tailored to your company.
You don’t have a real prospect fax database address file? No problem, it’s not necessary at Telmacom. We work with our own database to generate interesting leads.
If you decide to entrust us with your prospecting, we will keep you informed of our work and results every day. Your sales team will obtain quality appointments and will have the opportunity to sit down with potential customers.
