As the saying goes: ‘out of sight, out of mind’… how do you show yourself to the right audience?
Nowadays, being online is essential. However, that alone is not enough. Your strategy will determine your digital path. Should you pay for online advertising or produce quality content? It depends on your ambition.
What is the purpose of your brand?
If you want to create a connection with your target audience, generate more interaction on social media, and build customer loyalty, without having to make a large financial investment and without great urgency, invest in a content strategy.
This type of strategy takes longer,
so expect to wait a few months belgium telegram mobile phone number list to start seeing results. You need time to create useful and relevant content for your target audience , offer it on different networks, websites and other platforms on a regular basis, and keep your website and blogs updated. However, this strategy has the advantage of organic reach, a good indicator to see if your content meets the expectations of your followers.
Most of the time, followers reach your brand through search engine searches. Over time, these visits make your website ‘rise’ in Google’s rankings, that is, in the order of results displayed in a search. At the same time, it reduces investment, since the same content – even the oldest – continues to attract visitors to your website and generate leads. Therefore, it is important, in addition to the relevance of the information you cover, to have some notions of SEO ( in this post we demystify this seven-headed beast that is so often talked about).
A content strategy takes work (and it’s no wonder that there are professionals who dedicate themselves to this task full-time these days). However, when done well, the results can be quite rewarding. Be proud of your brand and show it off to the world. Get to work, even if you have other strategies running at the same time.
How much time do you have to do it?
A paid advertising strategy is um guia completo de marketing digital para empresas de suporte de ti a highway… you pay to drive, but you get to your destination faster. If you need to achieve greater results in a shorter period of time, this is the way to go .
This strategy will be incisive, objectively targeted at a specific audience. It will focus on your personas , with segmentation by location, gender, age, interests and other characteristics relevant to the success of your brand. Consequently, it increases the reach of the campaign, increases the possibility of conversion and, naturally, achieves a more immediate return. However, make no mistake… the return is always proportional to the investment.
So what now?
Start by defining objectives and deadlines in detail.
By creating content, you will achieve consistent results, although it will take longer. This is the type of action that builds a relationship with your audience and, at the same time, generates awareness for your brand.
Festive seasons or the need to sell products can be good times to invest in paid advertising. However, these are one-off, urgent actions that do not last long. Once the objectives have been achieved and the results have been analyzed, you can plan the next campaign. In this type of campaign, you have access to metrics that allow you to evaluate results and make adjustments if necessary.
A major advantage of this online advertising strategy is that it puts your brand in direct competition with all the others, even the biggest brands! This would have been unthinkable a few years ago, or even today in some media, such as TV, for example. Take advantage of the change in consumer habits that has occurred in recent times, as well as the shift to an increasingly digital world, to include your ‘shop window’ in the great online sphere. The profile of today’s consumer increasingly involves spending more hours online, to the detriment of time spent in front of the television. Take advantage of the trend and position yourself side by side with the best in this wonderful new world!
In conclusion, our recommendation is to create a strategy that harmoniously combines both. Invest in paid ads at the right times, but without giving up on creating good content that you will distribute for free to your followers.
At Pixel in Motion, knowing our
clients very well is essential. Knowing guatemala lists their strengths and weaknesses, opportunities and threats, allows us to sense their fears or their enthusiasm. We carefully weigh up the pros and cons of each brand we work with. Only then can we present the best integrated marketing strategy for each one, focusing on the expected results, which are always measurable.
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