Lead scoring, or the classification of potential customers. Is a process that helps us understand what stage of the purchasing process a given customer is in . Most of your potential customers are not immdiately ready to make a purchas. Therefore, if at that bulk email marketing services moment you try to sell at all costs you could appear aggressive and make them move away.
Therefore, it is important to understand as soon as possible whether the customer is (already) ready to make the purchase. For this purpose, the customer classification process is used in which the customer’s willingness to make the purchase is evaluated with a number . When giving a number, several factors must be considerd, one of which is also the behavior of your customers and their interaction with your emails.
Modern technology allows us to better homogenize content , but as a result we are increasingly annoyed by the lack of personalization and generic messages in which it is already clear from afar that they do not coincide with our interests. The classification of potential customers with the help of email automation allows us to further personalize messages and thus achieve better results.
The Golden Rules of Email Marketing Automation
We will delve into the rules of email marketing think of it like a giant library automation in more detail in the next article. This time we will see only a few. Therefore, the most important ones.
1. Make sure your email title is great
This is important in all emails, but remember that> in email automation the title you choose. Is permanent (or will be used at least for a certain period of time. So you need to work even harder. Write a title that grabs attention, that convinces recipients to click on it. That clearly expresses what is hidden in the message and that does not get lost in the crowd of other messages in the crowded inbox.
Make sure your message has a good structure
Research shows that people don’t read emails, they just skim them and stop at points that seem important . If you can make this easy for your recipients. Therefore, you’ll get better results.
Break the text into smaller parts, add photos, highlight important ca cell numbers things and be as short and concise as possible . These are the general rules for writing all marketing messages. Therefore, but in automated emails, which you will be sending for a long time, they are even more important.
