The platform brings together countless professionals in different fields. Prospecting via LinkedIn is therefore a method that facilitates and allows for more optimal and, above all, more precise targeting. In addition, instead of checking their prospecting emails, business leaders are more likely to visit LinkedIn.
With the help of the nature of the user profile, you can easily obtain the necessary information about your prospects and detect your targets without making too much effort. You can also adapt your contact to the skills of your prospect who will be a decision-maker in the company.
More prospects come to you
With a traditional email channel, you will have more difficulty having considerable return rates, unless you opt for email marketing automation . The problem mainly comes from the countless solicitation emails received by your prospects. At worst, your emails could be filtered and sent to spam.
Additionally, your prospects can come to you on LinkedIn. They give you more credibility and are more motivated to connect with you buy telemarketing lead by seeing your background, areas of expertise, and accomplishments.
A more concrete database
Your network of contacts automatically updates their data. This is a very practical aspect of this professional platform. It is a bit like a living database. It is easier for you to identify your prospects by first learning the organization in which your target decision-maker has evolved.
Automating your email marketing gives you a very important advantage in sales prospecting , an automated process. Writing Tiến hành điều tra kỹ lưỡng many messages to thousands of recipients, spending a good part of your time and energy on it will no longer be necessary. You will only have to choose the specific criteria of your prospects. The related workflow can then be implemented with simple gestures.
Very effective in lead nurturing
If your email campaign aims to nurture new prospects, automating your emails is perfect to help you achieve this goal. New prospects are all the more sensitive than those who are already acquired.
Typically, cold calling is adopted by a company’s sales teams as an approach. However, most, if not all, customers are not really attracted to this communication strategy.
To save time and expand your B2B lead generation, LinkedIn automation is a great way to do it. If your email marketing strategy has aleart news also been automated, you still need to use a LinkedIn automation tool to relay the messages. The tool also takes care of all the time-consuming steps of your marketing strategy.
What could be warmer than receiving a welcome message! To connect with your prospects, the welcome email shows that you are paying attention to them. Of course, you must first direct them to browse your site and subscribe to your newsletter.
An email for a promotional code
For the second email, a nominative offer is very practical. To do this, the content can transmit a special offer to your prospect. If he is interested, all the better! All you have to do is bet on your incentive nature.