We have been hearing for several years that “ blogs are out of fashion ” and yet, they continue to be successful and are an integral part of a web marketing strategy.
But this preconceived idea has the merit of raising a question: why launch a blog when social networks offer maximum visibility in a flash? The answers in this file!
Social networks & Blog: different time frames
Blogging requires time, but also phone number library experience in web writing , which can lead us to wonder: is it really worth it? The answer is obviously YES!
On Facebook, Instagram or Twitter, publications have a limited visibility period and the functionalities for updating content are restricted : for example, it is difficult, if not impossible, to consult all of the statuses that one has already published on social networks.
On the contrary, a blog takes time to gain visibility , but the content can be accessible in the long term . Indeed, an Internet user can easily find a blog article on search engines months, or even years, after its publication. In addition, the webmaster has the possibility to refresh the content as he wishes.
What emerges from this short explanation is a complementarity between blogging and social networks within the framework of a web marketing strategy .
The blog to improve your visibility on Google
Blogging improves your SEO on search engines . SERP robots tend to favor sites that are regularly updated, that is, those that often add new content.
By publishing content in the form slutningen af seo, som vi kender det? of a blog article, you maximize the amount of keywords on which you position yourself on search engines. Often longer and richer than a website page, a blog post generates qualified and relevant traffic , which is a valuable asset in your customer acquisition and loyalty strategy.
Social networks to gain traffic
Writing quality articles is not enough to increase your site’s traffic . To achieve this goal, you will need to distribute this content and this is where social networks come into play. To do this, you just need to relay your articles on your different accounts . The more interesting they are, the better the sharing rate and traffic to your site will be.
Good to know:
In addition to organic traffic and social traffic, there are other sources of traffic to exploit to acquire more visitors: direct traffic, referral traffic , email traffic, etc.
The final word: NO, blogging is not dead yet!
As you will have understood, these 2 platforms uab directory each have their advantages and disadvantages. It is therefore by making them act together intelligently that you will be able to boost your digital presence. We can therefore conclude that the blog still has a bright future ahead of it despite the great influence of social networks .
Of course, there are always exceptions: companies, people who focus their marketing campaign only on SMO (Social Media Optimization) and do not need a website or blog. And vice versa…
