The term smarketing comes from the contraction of two other terms: “sales” and marketing. Smarketing is a solution to the adversity of salespeople and marketers. The main objective is to align them so that they become complementary. Since there is no common marketing and sales department, smarketing aims to make […]
The first thing you can tell a salesperson who is ready to take advantage of LinkedIn is to take a good look at their contacts. Contacts are like LinkedIn’s currency. If your contacts are mostly family, friends, and old classmates, you have a lot of work to do. Connections create […]
After entering a query, Google will search the Internet and present the Internet user with a list of places that match the entered keywords – these are the so-called SERP results ( Search Engine Result Page ) or organic search results. These are not live results. Instead, they display pages […]
