Not only is email one of the few marketing channels where consumers actually opt-in to hear from you. But people are also pretty much addict to it. Think about it: how many times have you check your email first thing in the morning? Last thing at night? In line at the grocery store or bank? In the waiting room at a doctor’s office?Email reaches people everywhere. All the time. And that’s huge when it comes to communicating a message and producing big-time results.“can’t we get the same results from social?”Inviting your brand into their inboxes is much more of a commitment from consumers than simply hitting “like” on a tweet. That’s a big part of why email marketing drives more conversions than any other channel. And the average purchase that comes from an email is more than three times higher than that of social mia (mckinsey).
Despite these facts
We don’t like pitting email and social against one another. In an ideal scenario. They should work together to help you hit your goals (more on this in a sec). Features like social share buttons and live social fes can help you draw more subscribers to your social channels. Bringing more social followers to your email list.“how do I know it’s email driving results as oppos email list to some other random factor?”After you’ve sent a few campaigns. Go ahead and dive into your data. You can draw direct correlations between an uptick in traffic and sales whenever you send. Or. If your email service provider integrates with your e-commerce platform. You can track the actual purchases that result from each email click.
But at the end of the day
Someone might get an email with an offer but choose not to act on it. Then. They could catch a social post or an ad from your brand that reminds them of your offer. Causing them to visit your website directly. They may not have click on the email link. So the data doesn’t directly draw a correlation. But email certainly had a big part to play in the conversion journey.“I get hundrs CZ Lists of emails every day that I don’t pay attention to. Why would I invest in that?”That may be true. But we’d be willing to bet there’s a handful of brands whose emails you always pay attention to. That’s why it’s important to do email the right way — so your brand always sends relevant. Personaliz communications your email subscribers can’t wait to open.
