When you think of picture and text menus, do you think of all kinds of functional areas? Those seemingly diverse and rich click blocks actually serve the three major goals of “marketing”, “customer service” and “brand”.
Marketing: activities and interactions to stimulate consumption intentions
The first step in developing LINE marketing is to create a suitable LINE graphic and text menu for users to arouse consumers’ interest in the brand and develop more marketing plans. In order to take advantage of LINE’s two major advantages: “high interaction rate” and ” easy collection of user data “, you can consider using LINE graphic menus sms services combined with LINE tags or automatic journeys to stimulate customers’ willingness to participate in subsequent activities.
Common block functions: event information, quizzes, new product launches, discount area
Customer Service: a small membership center that manages regular customer relationships
According to Nielsen Internet Survey, more than 90% of Chinese people are using LINE as a communication channel, and their reliance on LINE has been far greater than that of other online social platforms. Among them, 77% of users believe that LINE OA is related to LINE OA. Your number one choice for brand association. This shows the importance of LINE official accounts. Compared with the customer service channels on the brand’s official website, consumers are more willing to choose to contact customer service on LINE.
As a simplified LINE customer service with them emotionally the types of questions platform, a good graphic menu can enhance the interaction between the brand and customers. For example, graphic menus can quickly guide you to frequently asked questions (FAQs) or dedicated customer service channels to solve customers’ real-time needs and improve brand loyalty.
Common block functions: member center, FAQ, appointment service, intelligent customer service, logistics notification
Branding: Style and pictures make customers recognize you at first sight
LINE’s graphic menu is like your outfit. Only when it matches your personality and temperament will it be pleasing to the eye and impressive. Careful bz lists brand image design is not just about putting the brand LOGO, but also matching the brand’s representative colors, single event visuals, and user-friendly considerations. You can even put the brand’s mascot so that consumers can recognize it at a glance. You, strengthen the market’s awareness of the brand.
