Website promotion in the regions necessarily requires providing contact information on the “Contacts” pages inside the region folders. We recommend specifying the following:
- city address to which the section is connected;
- phone with city code.
If you don’t have a city number or address, you can limit yourself to the number 0-800… (the standard code for the hotline).
It is not necessary to indicate the address of the company itself as the address. Moreover, it may be physically located in another city. You can indicate the address of the pick-up point or the transport company.
We recommend that you carefully approach the placement of cross-cutting blocks. Regional sections should indicate regional addresses. Otherwise, regional website promotion will be less effective, and users may get confused in the contact information.
Text optimization
In terms of content, the main idea of subfolder special database promotion is to use regionally specific keywords. To simplify text optimization, we recommend using templates. For example, the following template can be used for a category page:
Title
Order {product name} in {city}, find out the price of {product name} in the online store {site}
Description
Wide range of {product name}, affordable prices and fast delivery in {city} from online store {site}
H1 Heading
{Product name} in {city}
Next comes the main text with relevant keywords and phrases linked to the region: “buy a washing machine in Kiev”, “pizza delivery in Vinnitsa”, “computer repair in Odessa”, and so on.
Of course, you can use keywords without reference to the region, but the city and region should still be mentioned in the text. This is important from the point of view of SEO promotion.
Setting up the regionality of the site in Webmaster
To set up website promotion by region, you need to go to the “Search Traffic” section in Google Search Console, click on “Targeting by Countries and Languages”, and then in the window that appears, go to the “Country” tab and select the region where your audience is located.
All that remains is to activate the checkbox “Target users in:” and specify the country:
Unfortunately, you won’t be able to set up regionality more precisely in Google Search Console. But this is not necessary, since we have already figured out how to set up subfolders above. This is quite sufficient.
Promotion in several regions
Because it is impossible to link a resource to a specific region in Google, regional promotion in several regions is difficult. In fact, the only effective mazava aminao ve ny vidiny option is to use subdomains for each region, as we described above.
You can further improve your site’s position in regional search results using the “My Business” tool, where you can enter company data, contacts, office addresses, and other information.
How to view regional results
There are several ways to study regional search results without being in the region you need.
- Open the local version of Google search by lists and add the URL parameter &gl={country code}.
- Use the hl={language code} parameter to view results in a specific language.
- Use a regional proxy or VPN to make the search engine “think” that you are in another region.
But there is another very convenient and simple (although somewhat limited) way to view regional results without unnecessary settings and additional services. This is the ad preview and diagnostics tool Google Ads.
Here you can:
- Enter a search query.
- Specify geolocation for search.
- Select the language to display results in.
- Activate one of three preview options (desktop, mobile site or tablet).
The only drawback is that this way you can only see the first page of results. But in most cases this is quite enough. We recommend using it.
Conclusions
Regional website promotion is an opportunity to soften competition, reduce promotion costs and reach the top of search results for regional queries. This method is ideal for businesses that operate in a specific region and do not need to compete with larger market players.
But this does not at all exclude the possibility of further promotion outside the original region. On the contrary, it even contributes to it. After all, when a site is optimized, filled with quality content and is generally authoritative in the eyes of search algorithms, promoting it to a wider geography becomes much easier.
Order now website promotion in Elit-Web, if your goal is regional promotion. Use current methods of “white” SEO, save your budget and reach the top of search results in your region in the shortest possible time. We are ready to discuss your project today
