How do you know if your email marketing campaigns are performing well? Of course, you regularly see your own statistics and can use previous campaigns to see if the results are improving, but the real context is missing.
In email marketing, there are five key metrics for evaluating campaign performance: open rate, click rate, CTR, unsubscribe rate, and bounce rate. Each individual metric tells you more about what recipients think of your newsletter.
Wouldn’t it be interesting to see, in addition to your own results, how other companies in the same sector perform? For example, how many people open the emails of other webshops on average? And is my percentage lower or higher than the average?
At Newsletter2Go we find this interesting too
which is why we publish a detailed email industry benchmark study every year. In this email study, we look at millions of emails — this time 360 million — and analyze key statistics from companies operating in 29 different industries.
And this year it went like this…
The five values you should look at
Before we look at the telegram database users list results of the email research, let’s first give you some background information. What do the above-mentioned email marketing KPIs mean and how are they calculated?
Open Rate : The percentage of recipients who opened
an email, either based on the total number sent or the total number of emails actually delivered. If you count each recipient Goobaha ugu sarreeya ee Warbaahinta Bulshada ee Suuqgeynta Ganacsiga only once, you have the unique open rate (which we used in the email industry benchmark study). The total open rate and the unique open rate result in the opens per recipient.
Unique openings: (number of aob directory recipients – bounces) * 100
Click-through rate : The percentage of recipients who clicked on a link in an email. Again, you count all clicks or just one click per recipient (again, we looked at the unique click rate).
Clicks : (number of recipients – bounces) * 100
Click through rate (CTR) : The percentage of recipients who clicked on a link after opening the email. This value helps to better assess the click rate in relation to the open rate.
