Before it was much more difficult but now it is as simple as going to Google Analytics and setting up “Custom Audiences”. It’s very simple. If you want, you can take a look at the video that accompanies this post and realize how simple it is. The most important thing is that, to do this, you have to have a Google Adwords. How do you account (even if you don’t use it) and link it to Google Analytics . The process is simple but if you want, tell me and I will make another post… hehehe. What kind of lists could you create? Well, to finish (they’re still wet so I know the rest…), let me list the types of lists.
That you could create
Using the combination of Adwords and Analytics: Smart List . I say this is redundant, right? Do you get it? Ha ha ha. According to Google Adwords, based on the statistical data they have from other companies executive data in our sector and from our own website, they would be able to predict which users are most likely to convert or carry out a transaction. Therefore, this list, if confirmed to work well (not always), would be amazing… All users . It is the first list, the one created by default and the one that includes all the people who have visited our website, regardless of the section they have seen. Ideal for Branding. New users and recurring users . You can create ready paths to be able to target users who have only visited your website once or, on the contrary, only those who have ever returned. Come on, about Huelva.
How do you have visited
A certain page or section . This is the option that I explain in the video and the one that may be most interesting to you. You can define very simple or complex rules. To determine which URLS cause CZ Lists a user to be included in this list. For example, if you include the category in your URLs, you could use lists for people interested in each category… Users who have converted . If you also have goals set up in Google Analytics, then you can create lists of people who have converted on one or more specific goals. Ideal, for example, to thank and generate recurrence. Users who have made a transaction . Finally, if you have e-commerce options configured, you can fill lists with those users who have carried out a transaction.