The emergence of virtual AI influencers opens up a fascinating debate about the future of the entire influencer marketing industry.
On the one hand, virtual creators like
Aitana may seem like an ideal solution for brands looking for a seamless collaboration without the risks associated with human unpredictability.
On the other hand, there is the question of authenticity telegram marketing and real impact on the audience. Will consumers accept and trust characters who are entirely the telegram marketing product of technology? On the other hand, influencers too often present an unrealistic view of life anyway – so isn’t it all the same thing?
In my opinion, while virtual influencers may seem like an attractive alternative to brands, the key question will be how audiences react to this change. Will they be able to establish an emotional connection with a character who does not exist in real life? The answer to this question may determine the future of influencer marketing.
Contents:
How much does an AI influencer earn?
Romantic shoppable video
Retail Media in the Air
Problems with Google Search Ads
What are we watching on TikTok?
YouTube goes gaming
Will we be convinced by DeFi?
A slightly different carrier ad
Shorts
Weekly Tool
Apple Search Ads. Blog Knowledge
Romantic shoppable video
The American retail chain Walmart is launching its holiday marketing campaign “Add to Heart” to the tune of “RomCommerce,” a combination of romantic comedy using multimedia production and e-commerce. Viewers can follow the story of designer Jessica and her romance with her former love, Javi, and at the same time buy some of the 330 products thanks to links and QR consumption with interactive ai canvases codes displayed on the screen. The 23-episode series is available on YouTube and TikTok, among others. Walmart’s holiday shoppable videos are aimed mainly at Generation Z and millennials and are intended to encourage shopping in a more attractive, interactive way.
What are we watching on TikTok?
Users now spend half of their time on TikTok watching content that’s at least a minute long, and creators who post longer videos have seen a fivefold increase in followers compared to those who only post short clips. TikTok is increasingly focusing on longer videos as it looks to compete directly with YouTube.
Will we be convinced by DeFi?
Wind.app is a virtual wallet that uses blockchain for bw lists bw lists settlements and has three main functions: it allows businesses to send payments worldwide, serves as a virtual bank account, and provides users with a platform to exchange cryptocurrencies for traditional currency. The startup behind Wind.app wants to make decentralized finance (DeFi) more accessible.
