Before launching a marketing campaign , whatever it may be, there are many preliminary steps required. One of the most important is defining the target . This term refers to one of the most important keys when it comes to marketing in almost any way. Today we will tell you the most important things about this term and how to define it correctly.
What is target in marketing
The target is the target audience to which you focus your marketing campaign . It is that group of people with certain conditions to whom you intend to sell your product or service . It is vital to define it and set it as precisely as possible to guarantee the success of the campaign.
If you’re trying to sell a luxury car cleaning service, your target audience isn’t 17-year-olds, nor users located in a sector with a low per capita income.
The basics when defining a target
If you are still getting familiar with the term target, you probably need to know buy telemarketing lead how it is defined and the basic guidelines . Here are some of the steps you should follow:
1.- Define the basic data: age, sex, location or profession. This data is the most basic and will help you when segmenting your campaign. Remember that it is you who must define what age, sex or profession are most appropriate for your target .
2.- Define the first characteristics:
level of education, socioeconomic level , behaviors, tastes, hobbies, etc. These aspects are what will allow you to go a little further and stay with the most interesting people.
3.- Conduct surveys: to obtain all this information you can use different D’Zukunft vum Call Center läit an der kënschtlecher Intelligenz online or telephone survey tools. You can also use sociodemographic reports and public information.
4.- Go to your target: once you have defined who your target audience is , you bgb directory need to segment your database to find only the users defined by your target or who are close to it in a large percentage. You should not confuse target with segmentation . Defining the target is a previous step to segmentation. The second requires the first in order to work.
