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Expertise – Authoritativeness
Trustworthiness (EAT) is one of the most important SEO standards . EAT first appeared in Google’s Search Quality Guidelines in 2014 and has since become an important factor in ranking websites on search engines.
EAT addresses three important aspects
Expertise: The website needs to demonstrate that it has expert knowledge and deep understanding of the field it is covering. This can be demonstrate by providing accurate, reliable and valuable information to users. Authoritativeness: The website needs to establish its level of authority in the field. This can be assessed based on the website’s contributions to the community, recognition from experts in the field, and reputable references. Trustworthiness: The website needs to build trust by providing accurate information, safe and secure hosting, and being free of fraudulent or spam activities.
This helps users trust and have faith in the website’s content
To achieve high EAT, you need to create quality content that is authoritatively sourced and written by experts and authorities in that field. Additionally, building links from authoritative websites can also boost your site’s EAT. Google typically updates its Search Quality Evaluator Guidelines once a year to refine and improve the process telegram users lead of ranking websites in search. In March 2014, Google added the Expertise, Authoritativeness, and Trustworthiness (EAT) guidelines to these guidelines.
December 2022, Google introduced EEAT
Most recently, adding an “E” for “Experience.” This refers to the importance of user experience in evaluating the quality of a website. Google Azonao atao ny mampiasa fanadihadiana evaluates user experience based on factors such as page load speed, user-friendly design, interactivity, and user satisfaction. So, to achieve a high EEAT, you need to create a website with quality content, expertise, authority and trust, along with a good user experience. This will help your website rank higher on search engines and attract more traffic from users.
So what is EEAT
In order to create a search engine that cz leads provides the best user experience, Google will use EEAT to measure the trustworthiness and quality of the content of a brand or website. Therefore, the more authoritative and expert the website is, the higher the ranking. 6 tips to optimize SEO and improve search rankings with EEAT Optimize Google My Business Google My Business is a free service from Google that allows businesses to manage information such as their name, address, phone number, website, hours of operation, photos, and customer reviews.
