We now have more Zoomers than Boomers. Generation Z has dethroned the millennials and continues to grow strongly in terms of population. They have grown up in a completely different world than previous generations. And this has an effect on how they think, work and make decisions. That also has a big impact on events, and possibly your event. In this article I dive into it.
Gen Z, the generation born between 1997 and 2012, was the first to grow up as true digital natives with technology and social media as an integral part of their lives. This new generation spends almost twice as many hours a day on their mobile phones as millennials, uses very different social media channels than them and has a very different view of the world in many ways.
In my opinio it is not their tech-savvy nature that sets them
part. Gen Z has also grown up in a world that has been and continues to be defined by economic uncertainty, powerful social movements (such as Black Lives Matter), and a blurring of traditional societal norms.
Test your target audience
In recent years I have had the opportunity to organize dozens of events worldwide. I am always ‘eating’ a lot of data, both in the preparation and afterwards. In my opinion, an event is only successful if you look very carefully at the characteristics and wishes of the different archetypes of visitors. From marketing and communication to programming phone number library and experience. I see many events go wrong here, by mainly drawing their own plan and not testing it at all against the expected target group(s).
From TikTok to transparency it starts with good marketing
In the field of marketing and communication of an event, you can quickly make great steps in the right direction. For Generation Z, it is crucial to put authenticity and transparency central in this. This generation attaches great value to sincerity and wants to know what an event really stands for. Therefore, communicate clearly about your E Inmigración Ambición e crecemento mission, values and the impact of your event. For example, if you are organizing a business event, be open about how you select speakers, how you deal with waste processing and, for example, what measures you take to involve the local community of the place where you are holding the event.
Recent social media research also clearly bw lists shows a difference between generations and the use of social media channels. Gen Z is much more on the ‘snackable content’ channels such as TikTok and Snapchat, mainly comes into contact with brands via social media vs traditional media and has the greatest preference for video content. If you want to promote your event to Gen Z, then video content via Instagram and TikTok in particular is a must.
