The main difference is that the group has a limit of participants , and members can also participate actively. However, channels are unidirectional , meaning that the brand is the one who delivers the information and users can only react to the content offered. And is a group or a channel better? In this sense, everything depends on your brand, your objectives and the type of business you have . We recommend that you create the channel directly, as they are the best tool, not only to deliver information to users, but also to attract conversions and generate brand loyalty.
On the other hand, it is important to note take telegram advertising service that each Telegram channel has a public link , which allows it to be shared very easily. This way, people can join the channel by clicking on this link, which facilitates audience growth. It is possible to share the channel link on social networks , but also in newsletters and, of course, by placing a CTA button on your website.
How to start advertising on Telegram?
We’ve already told you about the features of the app and that channels are the best alternative to reach your audience, but where to start? taboola renews its agreement with alayans media until 2026 The app has many features and it’s worth considering it when designing marketing strategies if you think that, for example, WhatsApp is not the best option. We’ll give you some recommendations to know where to start, but we can tell you in advance that a marketing strategy on Telegram is quite similar to that of any social network.
Know your audience
The first step is to establish your target bzlists.com audience . Keep in mind that your target audience on Telegram doesn’t have to be the same as on Facebook, TikTok, and Instagram . For example, on the instant messaging app, the average age is around 35-45 years old ; on Instagram, more than half of users are under 35 years old , while on Facebook the average age is between 36 and 65 years old . In this sense, pay attention to the type of content that your Telegram channel subscribers might be interested in.
