The telemarketing industry is worth hundreds of millions of dollars. Customers who have secured a particularly attractive deal, which shows the profitability of this technique. If you want to learn more about the different types of telemarketing – including inbound telemarketing and outbound telemarketing – you’ve come to the right place.
Inbound telemarketing
The goal of an inbound telemarketing telegram database users list strategy is to attract customers so that the contact with a company comes from them. Unlike outbound telemarketing, which consists of calling a list of prospects with the aim of making sales, companies using inbound telemarketing techniques operate on the principle that it is more profitable, in the long run, to let potential customers contact the company whenever they want.
For example, let’s imagine that you see an advertisement on television about a telephone service or a magazine subscription, and you want to have more information or buy the product or service. All you have to do is call the call center – set up in the Inbound telemarketing strategy -, where a telemarketing advisor is ready to take your call. Compared to an Outbound telemarketing strategy, Inbound telemarketing allows you to develop more Customer Relationship Management (CRM) tools and strategies.
Outbound telemarketing
This approach to telemarketing is the specific to your unique business needs one we are all familiar with. As mentioned above, Outbound telemarketing is when telemarketers call listings of potential customers in order to sell a product or service. Unlike the techniques used in an Inbound strategy, Outbound telemarketing involves setting up appointments with B2B customers (a term that comes from the English “Business to business”, and describes inter-company transactions), in order to create sales opportunities; following up on customers contacted by other means (by email for example); as well as carrying out market studies and data research.
Outbound telemarketing strategies fax database allow you to obtain good contact rates with potential customers, a high productivity rate from the teams of telesales agents, and good percentages in terms of sales made. This is why it is essential for a company to invest in the telemarketing strategy that is most likely to support the efforts of the sales teams – thus increasing sales mechanically.
