An important trend in 2023 was also an increase in the share of business formats (forums, conferences, technology exhibitions, etc.) in the total volumeIvestment in the event services sector has seen significant growth in 2023 and is expect to continue to increase in 2024. This growth is driven by two factors:development of domestic brands and the use of events as a powerful marketing tool;a general increase in the cost of services in the industry.
Properly organiz marketing and promotio
Of event companies and events will help to use this potential.
Why is a website ne not only for event companies, but also for individual events?
To organize an effective advertising campaign . You ne to use modern tools: search engine promotion contextual and target advertising . Promotion in social networks e-mail newsletters . PR and content marketing. And in order not phone number library only to get the covet leads, but also to convert them into clients and event visitors, you ne a website – an assistant to the sales manager which will increase the desire to organize an event or get to the event.
Yes, of course, if the event is suppos to be small, only for your own people, it is enough to call your friends, create an event on social networks or a page on TimePad. If you have a large-scale event, you cannot do without a website.
Event companies should focus on creating pages on the website for all types of holidays and events that they can organize. At the same time, to promote a specific important event, you will ne an effective landing page tailor to the features of the event and the benefits of attending it.
This segment values an unconventional
Approach to music, looking for new sounds and exciting performances at festivals. They are willing to spend . Money on tickets chinese australia cell phone database to immerse themselves in a new musical world. They can be attract by offering the participation of outstanding artists and unusual musical groups;
young people who want to express their individuality and style through music and communication at festivals. This segment is looking agb directory for an opportunity to spend time with like-mind people, immerse themselves in an atmosphere of freom and creativity. For such an audience, it is important to create special areas for communication, photo sessions, and also offer a variety of entertainment activities;
lovers of an active lifestyle and extreme sports. This segment is looking not only for musical impressions, but also for the opportunity to try themselves in various activities, such as extreme sports, mountaineering or dancing. To attract such an audience, you can organize special master classes, shows or sports competitions at the festival.
Unique offers for each of these segments will help attract a diverse audience and increase festival attendance. Keep in mind that members of the target audience may be at different stages of decision-making.
For example there are people who want to attend a training by psychologist Tatyana Muzhitskaya. They type in the search engine: “Training by Tatyana Muzhitskaya in Moscow”, after which they get to her website. In addition to them, there are those who have not yet decid whether they want to go, but they are interest in psychology and Tatyana herself. There are also those who are choosing between a training by Tatyana Muzhitskaya and, for example, Anetta Orlova, and also ne information. The CJM and JTBD methods will help to take care of the nes of each segment of the target audience .
