Marketing is essential for businesses of all shapes and sizes, but many small companies often can’t afford it. Or, they will try for a little while, not see immediate results, and then give up. To alleviate the problems that come from marketing, small businesses can turn to consulting firms like yours.
How Does Marketing Consulting for Small Businesses Work
As a marketing consultant, your job is to help your clients (small businesses) reach their marketing and sales goals. These goals could be increased sales, market expansion, a larger Ws Database online presence, or any number of other options.
Part of the process is to assess where the business is right now and what it will take to reach those goals. For example, perhaps a company currently does about $1,000 per day in online sales, but it wants to increase its revenue to $5,000 a day. As the consultant, you need to know which marketing strategies can help with that objective.
When you get into the nuts and bolts of marketing consulting, it consists of a few key elements, including:
Brand Tone and Voice
Each brand should have its own “voice” to differentiate itself from its competitors. One way to determine the voice is to develop a brand persona. Examples of personas can be authoritative, whimsical, innovative, or educational.
Brand Materials
While you may work with a small business for a while, your contract may be limited to a single campaign or set of campaigns. So, you need to help the company develop core brand materials, including logos, color schemes, image galleries, and more. These materials will set the foundation for all marketing strategies moving forward.
Marketing Channels
Some businesses may thrive on sites like Pinterest and Instagram, while others do better with SEO and video content. As a consultant, you need to know which channels to focus on, even if the business hasn’t done any marketing up to this point. It’s also up to you to create profiles for each channel, so the brand can post regularly.
How Does Marketing Consulting for Small Businesses Wor
As a marketing consultant, your job is to help your clients (small businesses) reach their marketing and sales goals. These goals could be increased sales, market expansion, a larger online presence, or any number of other options.
Part of the process is to assess where the business is right now and what it will take to reach those goals. For example, perhaps a company currently does about $1,000 per day in online sales, but it wants to increase its revenue to CZ Lists $5,000 a day. As the consultant, you need to know which marketing strategies can help with that objective.
