If you have reached this article, it is because you have already started sending your first professional SMS campaigns . There are different guidelines and tips that should be followed to ensure that your SMS marketing strategy is a complete success. However, carrying out an analysis of what has happened will be the golden rubric for optimal development and execution.
Calculating the return on investment, ROI, is simple. However, there are different parameters that we must take into account and which we point out below.
Calculate the ROI of your professional Maximize your SMS
Measuring success
First, you need to establish how you are going to measure the success of your campaign. The most essential step here is to decide which of the following metrics you are most interested in:
Opening rate
Click-through rate
Conversion rate
Total number of conversions
Average ticket
Recurring Purchases
Etc.
These are just a few examples. It is best to analyze your list of exit cell phone number business, product, and audience and, from there, establish the parameters you are going to monitor. Having a platform that offers detailed reports on your campaigns will make this task easier and save you time and resources.
Conversion rate
By focusing on conversion rate, you can better understand which share and store documents related offers or incentives motivated your customers and encouraged them to take action.
For example, the number of people who downloaded deb directory a menu or called to book an appointment or redeemed an in-store offer.
Your conversion rate can be calculated using the following formula.
Add up the number of goals achieved, for example, appointments Maximize your booked, items sold, coupons, etc., and divide it by the cost of each SMS delivered . If you also do the same for each channel you work with, you will have a comparison and you will be able to know which route offers you the best ROI.
