Labor shortages are now the ‘new normal’, but employees are a crucial part of your marketing strategy. They ensure customer relations, value creation, quality, fun and more. In this article I share 8 strategies to recruit, retain and reduce absenteeism.
In a series of articles I will discuss the five biggest marketing challenges that SME entrepreneurs in the service sector face. Today I will start with the first challenge: labor market shortages.
Recently at a relationship eventI spoke to an entrepreneur
with an administration office. Their company has sufficient opportunities to grow, both in terms of customers and employees. But they still do not succeed in attracting enough new employees. They recently started a LinkedIn campaign. The result? There are reactions, but no new employment contracts.
How come? According to the entrepreneur, candidates have a choice of ten offers and often go for the larger offices, where a candidate thinks he can learn more.
You probably recognize this challenge, to a greater or lesser extent. Although the UWV predicted at the end of last year that the worst labor shortage is updated 2024 mobile phone number data over, figures from CBS show that in the second quarter of 2024 there were 108 vacancies per 100 job seekers. In short, SME entrepreneurs in the service sector will also continue to notice it.
How do you approach it?
Of course, it depends on where you are Hayek e John Lithgow no as a company and what you have already tried. Below you will find ideas to inspire you. Employees are a crucial part of your marketing strategy. Why? Although you can automate many processes (see also tip 2) by optimizing your business processes (also an important part of marketing), employees remain essential in service industries. They ensure customer relations, value creation, bw lists quality, fun and more.
1. What value should your organization deliver to employees and potential employees?
Focus on the needs of both current and future employees. Adapt work at individual, team and group level. This plays into the basic psychological need for autonomy. Conduct research into what your employees find important, for example through desk research, interviews or questionnaires. Below are some findings from Randstad’s Workmonitor 2024 among Dutch employees (n=1,000) that can help.
