In fact, did you know that customers who develop an emotional relationship with a brand have a 306% higher Lifetime Value and will recommend the company at a rate of 71%, instead of the average rate of 45% according to HubSpot ? With this in mind, you understand the importance of creating a strategic identity for your brand, right? So, know what are the 15 branding elements that build powerful brands. Mastering the elements of branding to create a brand strategy that reflects your company’s values and connects with your customers.
What is branding
Branding is a brand management strategy that includes Email Database planning, creating and managing the elements of a brand. Its objective is to improve the perception that consumers have regarding it. A brand is an identifier, a promise, an asset and a set of perceptions. In this sense, the main objectives of branding are. Hence the importance of building a consistent brand identity that ensures coherent communication of values, image and messages through all channels . Keep in mind that customers appreciate a company having a consistent brand, and consistency can indeed increase revenue by 33% .
Elements of Branding that create iconic brands
Modern consumers, especially Millennials and CZ Lists Generation Z, are not satisfied that a company’s reason for existing is exclusively profit. In practice, they hope to connect through common values and causes. This is reflected in the fact that 77% of consumers buy from brands that share the same values as them. For that reason, giving a brand a purpose humanizes it and helps create a more meaningful, inspiring impact on the world. For example, Coca Cola’s statement is to “refresh the world” by encouraging moments of happiness.