Anyone who works in sales has certainly heard the saying that retaining a customer costs much less than acquiring new ones. Therefore, professionals in the field should always be looking to increase the retention of their customers. That’s what we’ll talk about in this post . In it you will understand how customer retention works , what are the advantages of investing in strategies in this regard and check out the best tips for retaining customers in your portfolio. Customer retention is the process that involves actions to prevent the customer from consuming your service, product or solution. In addition, it is basically keeping a customer in the portfolio , establishing a relationship with the customer , ensuring their satisfaction and making them feel valued.
Retain customers attract new
Retaining customers is directly linked to encouraging their loyalty to your brand. For this, it is essential to keep the customer satisfied with the results and with a good service team. Furthermore, for customer retention it is critical to make good decisions so that products can succeed in Credit Institutions Email List their effective function. Because, to preserve the relationship with the client, you need to guarantee the results. Therefore, customer retention goes beyond preventing the customer from canceling the contract. In fact, this is the last resort, because, contrary to what many think, the customer retention strategy should start to be put into practice in the person’s first contact with the brand, not just after the sale . Philip Kotler, known as the father of marketing, was the one who made times less than acquiring a new one.
What are the benefits of having
This is because attracting and moving a customer forward on their buying journey is not cheap. This process involves costs with advertisements, landing pages , marketing emails ; in the case of external sales, travel and CZ Lists lodging for the professional, in addition, of course, to a qualified marketing and sales team to put all this into practice. If you want to get a real idea of attracting versus keeping new customers, it’s simple: adding up the expenses with all actions to attract leads and dividing the total by the number of customers acquired, we have the CAC — Cost of Customer Acquisition —, which is the value that the company invests to conquer each customer. Naturally, the second value will be smaller. After all, when the customer already has a good relationship with the company .