To ensure that your content meets the user engagement objectives and is still in line with the EEAT concept, it is important to follow these guidelines:
- The materials must be prepared by a specialist in the industry. To confirm this fact, place a clickable link to the author’s page;
- the value of the findings is demonstrated by unique photo and video materials. For example, you can prepare photographs before and after the treatment;
- It is desirable that publications describe the author’s experience of a specialist with exclusive conclusions.
These elements help to highlight a high level of expertise and increase user trust.
Metadata implementation
In addition to focusing on the audience’s opinion, professional promotion of a dental clinic website involves work to improve the indexing of the web resource’s content. This will be helped by developing metadata.
The page title (Title) should be clear and descriptive. The recommended length is from 50 to 60 characters. In the description (Description), add keywords and a call to action (CTA), for example: “Sign up for a free consultation today.”
Optimization of the structure of the dental website
The structure of the resource should be logical and understandable for both users and search engines. Well-structured information with correctly entered keywords allows for faster indexing in search engines.
Blog development
Creating and developing a blog can help take your dental website promotion to a new level. Many users are not looking for the name of a specific service, but for a way to solve their problem or a description of how a particular procedure in the oral cavity is performed. By promoting information requests in detailed articles, you can attract new patients to your clinic.
When preparing materials for a blog, it is important to use simple and understandable language, describe real cases, and provide examples. In your articles, talk about treatment methods, disease prevention, and provide an overview of the technologies used.
All this will help to form the image of the clinic as a friendly and professional institution, ready to help patients, give recommendations and answer their questions.
Implementation of micro-markup
JSON-LD micro-markup is a method of adding structured data to a web page. This is done so that search robots can better recognize the information and give users a more accurate result. After that, the snippet in the search results will contain information about services, the address of the clinic, a phone number for an appointment, work schedule, and rating indicators.
Placement of external links (link building)
The main goal of link building is to obtain a large number of external links to the clinic’s web pages from other authoritative resources. This shows search engines that the site is a reliable source of information.
In addition to standard work on developing a link profile, external promotion of a dental clinic website should include:
- publication of thematic content in regional media and on popular information portals;
- affiliate programs with famous bloggers and industry experts;
- posting links in thematic online directories;
- Attracting an audience through forums and social networks.
But remember that the quality of links is more important than their quantity.
How to Prepare Quality Content for Dental SEO
Follow our guidelines when creating content:
- try to understand who your audience is. It could be adults, parents with children, seniors, etc. Understanding their needs and problems is important when choosing topics and communication style. If your target audience is parents with children, prepare articles on how to properly care for teeth at a young age, how to make a visit to the dentist less stressful for a child, etc.;
- Use images, videos, infographics to make your content more accessible. Visual elements help to better absorb information and keep readers’ attention. For example, in an article about teeth brushing technique, include a video tutorial showing how to properly perform the hygiene procedure;
- Regularly updating your content signals to search engines that your website is active and has fresh information. Periodically publish articles about new treatments, changes in oral care recommendations, and news in the medical field.
Of course, to make dental SEO successful, use relevant keywords, optimize metadata, and be sure to indicate which specialist prepared the material.
