RCS (Rich Communication Services) messaging doubles the conversion rates of traditional SMS and even triples that of emails . According to a survey we conducted with 5,000 consumers around the world, visual capabilities make RCS messages much more attractive, which encourages customers to make purchases, make reservations or answer surveys, thus increasing the conversion rate of campaigns.
What is RCS Messaging
RCS messages add rich functionalities from list of denmark cell phone number other platforms such as WhatsApp to the already well-known text messages. That is, they offer the possibility of incorporating images, videos and call-to-action buttons into SMS. But, in addition, they allow the identity of the sender of the messages to be verified, providing greater security and confidence to users.
According to SMSPubli ‘s analysis , simply adding a video to a message can increase conversions by 86% , which opens the door for companies to be able to make the most of their communications. Not only do 80% of consumers find RCS attractive, but 74% of them say that this type of communication would make them want to communicate with a brand.
What benefits does it bring to companies?
The main benefit that this technology brings to what makes a perfect sms marketing campaign? companies is the possibility of multiplying the conversions of their usual campaigns (x2 compared to SMS and x3 compared to email), which can translate into a direct increase in sales.
Another relevant aspect is that, with RCS messages , you can add brand image, name and logo, and verify the sender, which increases consumer confidence in the company and reduces the abandonment rate.
Also noteworthy is the fact that customer canada email lead experience is optimized. Thanks to advanced features such as templates, buttons. Images and videos. And the ability to send personalized, targeted messages to customers who are likely to initiate two-way conversations. Within the same messaging platform.
All of this can be summed up in data that has a great impact on the successful development of businesses:
12% conversion rate on first purchase
50% lower dropout rate
20% reduction in no-shows to scheduled appointments
35% reduction in non-collections for order deliveries
75% Form Completion Rate
RCS technology is a revolution for instant messaging. It provides visual improvements to traditional SMS and is delivered in the same inbox as text messages. The results of the deliveries and the perception of customers regarding this type of communication make. RCS a powerful tool for improving the conversion rate of campaigns.
