In the digital era like today, many new IT-based jobs have started to emerge. One of them is SEO Specialist or Search Engine Optimization Specialist. Although it sounds new, this job is actually quite familiar in the internet world, especially in the search engine field.
Several companies engaged in startups or digital agencies usually need SEO Specialist services to handle a company or client’s website. The reason is, the website can be a ‘home’ to promote a brand or company for people who want to find complete information. More precisely, this profession works in the scope of the digital marketing world, because its goal is to help increase sales.
To better understand this profession, see the explanation of SEO Specialist, how to become an SEO Specialist, to recommendations for SEO bootcamps.
As the name implies an
SEO specialist is a job related to the world of search engine optimization or search engines. Simply put, an SEO specialist can be said to be an SEO expert and has special experience and skills in internet marketing. Usually, this kind of SEO expert is highly sought after by startup business owners who want to increase sales from websites and search engines.
So, an SEO Specialist not only understands how to write with good words using keywords, but also pays attention to the appearance of images, how to maximize the website as a whole to attract more audiences, to routinely monitoring website performance regularly. This is why this profession must work together with a web developer and graphic designer.
SEO Specialist Job Description
Now, you have an idea of what an SEO specialist is, right? To understand more, you also need to know what the duties and responsibilities of an SEO Specialist are. Here are some of them.
Designing technical architecture for the buy telemarketing data development of company SEO.
Analyzing websites from both search engine and user perspectives to maximize website optimization.
Ensuring that all content is optimized optimally on all internet platforms such as blogs, websites, videos, smartphones, and others.
Promoting a website both off-site and onsite.
Making detailed reports on the performance of the optimized website.
Improving and maintaining aspects such as profiles, traffic and interactions with users that determine the ranking of the website in search engines.
Estimating any changes in the Google algorithm
Have knowledge and skills in SEO copywriting, advertising techniques and layout design.
Handle everything related to search engine marketing.
Understand search engine patterns to find the right formula so that website traffic reaches the desired target.
1. Junior SEO Specialist
The first year as a Junior SEO Specialist, you will test, analyze, and change the website to be more search engine friendly. In most cases, you will collaborate closely with the web development team (web developer) to ensure that SEO best practices are used for all components of the website page.
Your job responsibilities will include keyword research, onpage & offpage optimization, article content optimization (in collaboration with copywriters), link building, and SEO reporting. The main focus is on organic traffic within the website.
SEO Specialist Career Levels
2. SEO Executive
Continuing in the following year, when you have gained substantial experience in SEO best practices and analytics, you can become an SEO Executive the strategy must be clear, simple and inspiring and focus on conducting on-site and off-site analysis of the websites of your company’s business competitors.
Using tools such as Google Analytics, AHREFS, SEMRush, or other SEO Tools to create Website Performance Reports. Assisting the content team in creating SEO friendly, informative and high quality article content. The main focus, in addition to organic traffic on the website, also focuses on analyzing competitor websites as a reference for improvement.
SEO Manager
After two or three years of working as au emai list an SEO Executive, the next career level is SEO Manager, SEO Manager is responsible for planning, implementing, and managing the company’s overall SEO strategy. Usually includes various tasks such as web marketing, web analysis, content strategy planning, link building, and keyword strategy.
At this stage, you usually already have team members such as Content Writers, Junior SEO Specialists, and Graphic Designers to complete the division.
4. Head of Digital
After years of working in this field, you reach the Head of Digital career level. The responsibility is greater and more complex than the previous career level. As Head of Digital, you are responsible for ensuring best practices and processes across the digital team so that the results are in line with expectations.
