With a 98% open rate compared to email at just 22% , there’s no doubt that sending an SMS will yield a great return on investment, whether it’s website visits, inbound calls or sales of your products. We know that SMS marketing works and it’s already used by millions of retail businesses every day.
Retail and SMS marketing are the perfect match, they work incredibly well together in harmony, driving sales, brand awareness, customer retention. Plus, they can help turn a small retail store into a huge global brand.
How to use SMS in the retail sector
1. Send text messages to customers with Six ways the special offers
If you have a deal, send the customer a text to let them know there is a deal available, when it will end, how to take advantage of it, and how much they will save.
2. Purchase and delivery notifications
Send a text message after someone has made a purchase on your website thanking them for their purchase and providing all the details. You can then follow up with delivery notifications, which will further improve the customer experience.
3. Get customers through the door
If you want more people to come back to your store, send them a text with a deal they can only get if they show up in person. This could lead to major impulse purchases.
4. Inform customers about your new products
Has your new season arrived? Or do you list of ireland cell phone number have a new collection you want to highlight? Then send a text message to your customers and let them know.
5. SMS loyalty programs
Allow customers to sign up for an another benefit of email marketing automation SMS loyalty program . Send them exclusive offers and text messages when new products are it numbers launched that they can only get with your SMS loyalty program.
