When sending out a newsletter, you should
Always think about how you will “land” leads and evaluate conversion. Below are the main tools that will help you collect statistics on the necessary indicators.
- Create a landing page for the bulk mail masters mailing or highlight an existing page on the site where people who receive an SMS will go. They need to familiarize themselves with the offer before calling or, especially, ordering something from you.
It is advisable to insert a UTM tag into the link, it can be reduced or a special simple subdomain can be made on your site. SMS Marketing which will automatically redirect the client to the desired page, correctly taking into account this conversion.
Bonus 1. The audience that comes via the link can be taken into account and subsequently “catch up” with it through retargeting in media advertising.
If your product or service is not in everyday
- demand and is expensive, SMS Marketing you can offer to reserve special purchase conditions in exchange for contacts. This way you can form a client base for further work.
- If you have no time to create a landing page and the UTM tag takes up extra characters in the message, use a promo code.
- Use a virtual number with a redirect to track calls. Remember that SMS advertising also allows A/B testing. Try sending 2 different texts with different numbers, or apply different targeting criteria. Virtual numbers are a great way to evaluate the effectiveness of your mailings.
- If you have a special promotion that you tell potential customers about, don’t forget about the call center and retail outlets. Give them clear instructions on how to process such requests in the CRM or account for purchases in the cash register system
- Track website traffic during the period when you send out the mailing . Even if you have not inserted a link to the website, people can find it on the Internet themselves. In this case, you need to make a cut by the number why are my sms campaigns not working? of visits by direct transitions to the website (if you have a well-known brand) and by brand queries. If you see that the number of visitors from these sources has increased.
In addition, if you regularly send out newsletter
Track their effectiveness, conversion rate and canada data other metrics, and keep statistics on customers attracted through this channel. You will also be able to evaluate its overall effectiveness and profitability of the channel.
