SMS is the most direct channel to send immediate and easily accessible communications. Due to their adaptability, they are the solution of choice in various business processes, from marketing strategies to sending reminders to the use of SMS OTP with temporary passwords.
But what are the types of SMS that are sms promotional campaign read most by users? We interviewed 500 visitors to the skebby.it site and delved into the world of the different functions of SMS*. Investigating the type of the last 3 SMS received, we found interesting answers on their impact on daily life .
On the podium are OTP SMS, appointment reminders and delivery or collection notices of ready goods
The results collected from our interview confirmed that the most read SMS are precisely those of a business nature .
In particular, receiving one-time passwords on your smartphone to quickly authenticate yourself. Let’s look at the data in detail:
- OTP 35% : SMS with One Time Password content, a safe and fast method to receive temporary passwords to access online platforms, financial services and home banking. This type of SMS has achieved high opening rates especially among users aged between 35 and 54. The latter, in fact, are the major users of small but mighty how to compose text for sms mailing online services with more secure authentication;
- Appointment reminders 23% : SMS sent as appointment reminders. The reorganization of activities due to the pandemic crisis has business communication encouraged every company, private and public, to remember times and appointments with precision and frequency;
- Delivery or collection notification of goods ready 23% : SMS received with updates on scheduled home deliveries or notifications for the collection of products in store. Many of us have certainly purchased on eCommerce in recent times and this growing trend is proof of this. The convenience of the click&collect service is also revolutionizing the in-store shopping experience.
- Booking Confirmation 22 %: Preferred communications in the healthcare sector, but also in gambler data the beauty sector and wherever appointments need to be made. They are the most useful means of receiving detailed feedback and confirmations;
- Security Alerts 22% : They increase the security levels of each of our accounts and, in the digital age, they are essential and appreciated.
