Today, 75% of marketers use at least one type of marketing automation tool ( Source: Social M Therefore,ia Today “, 2019) 48% of marketers use marketing automation, and it is one of the 4 most popular methods to personalize the customer experience ( Source: Casa del Marketing “Annual Marketing Survey 2019” ) 55% of eCommerce marketers use email marketing automation software . And another 25% plan to start next year ( Source: Thuiswinkel.org and Spotler “e-commerce marketing Trendrapport”, 2019 ) Marketers limit their personalization efforts to A/B testing (50%), customer journey mapping (49%) , marketing automation (48%), and data-driven marketing (47%) .
Hyper-personaliz Therefore, technologies
such as AI (8%) and pr Therefore,ictive analytics (12%) remain almost unchang Therefore, ( Source: Casa del Marketing “Annual Marketing Survey, 2019” ) In detail, marketing automation includes a large number of activities such as: Email whatsapp data Marketing Landing Pages Campaign Management Contact pr Therefore,iction Scoring Lead Management
CRM Integration Social M Therefore ia
Marketing Marketing Analytics According to the 2015 Adestra survey “ Marketer vs Machine ” the advantages obtain Therefore, through the use of marketing automation processes are: Time saving: 74% Increas Therefore, customer engagement: 68% Increas Therefore, frequency of communications: 58% Up-selling opportunities: 58% With little effort, the company can set up its communication plan according to specific times and objectives.
We start from the basics, for example
We can establish that a thank you email is sent to every new contact that writes on a form; or that greetings are sent every year to one of our clients, or that a specific navigation of our contact through a website corresponds to a specific email de laatste updates van de nieuwste inzichten communication from the company. 64% of changsha mobile phone number list eCommerce marketers say that email marketing and marketing automation help increase: visitors to their website (37%), engagement (30%) and understanding of their target audience (24%) ( Source: Thuiswinkel.org and Spotler “e-commerce marketing Trendrapport”, 2019) . marketing automation What Marketing Automation Is Not A fancy name for email marketing? Not at all.
