In the spring of 2018, few email marketers escaped the global panic over the GDPR . Many brands feared that the rules would “kill” their contact base, and they ended up losing a significant portion of their mailing lists. Here are the results of the Litmus study : 24% of […]
AI has evolved from a fantastical notion to a game-changer for digital marketers today. It’s become the secret engine driving personalized ads, predictive analytics, customer experiences, and much more. In this article, we’ll break down what AI means for digital marketing, examples of its use, challenges and tools (not just ChatGPT!), […]
Near18%businesses fail within the first year of their existence. There are many reasons for this – economic problems and external factors. Atough competition, lack of demand. Etc. However, the root of all problems lies at the very beginning, when entrepreneurs choose a niche for the future business. If you are […]
are a great tool for solving various marketing tasks. In this case study, we will look at three different series of targeted emails created for specific purposes using different approaches to segmentation and personalization. The campaigns pursue different goals: engaging new users, reactivating inactive readers, and collecting valuable product feedback. […]
