We have been hearing for several years that “ blogs are out of fashion ” and yet, they continue to be successful and are an integral part of a web marketing strategy. But this preconceived idea has the merit of raising a question: why launch a blog when social networks offer maximum […]
The database is an essential activity center for the life of a company. All information relating to customers and products are valuable resources that must be kept. Indeed, it is important that the data collected is true, relevant and functional. Find out why database qualification Table of Contents Qualification of […]
How about boosting your site’s visibility by implementing a local SEO strategy? Let’s look at 8 techniques that will help you achieve your goals. Table of Contents Local SEO: What is it? 8 techniques to improve your business’s local SEO 1) Create a Google My Business listing 2) Place your […]
The first step in your journey as an e-commerce entrepreneur is to identify a profitable market and product ideas to sell to the target audience in that segment. At this stage, you should familiarize yourself with the most effective online market analysis tools . They will facilitate keyword research, study […]
In the jungle of online tools, there are a plethora of solutions for successfully implementing an inbound marketing strategy in 2023. Of course, needs differ from one brand to another, but the goal here is to cover the essential tools, whether for recurring tasks or collaborative work. Table of Contents […]
The Coca-Cola Company has announced that Dasani water will be getting a green overhaul. This includes recyclable packaging and most importantly, water in aluminum cans. This is part of the company’s focus on keeping its environmental promise of recycling the equivalent of every can or bottle it sells by 2030. In […]
In the tumult of digital transformation that is shaking up all sectors of activity, insurance is no longer an exception. Faced with new demands for proximity and agility to attract a hyperconnected clientele, insurance companies must more than ever invest in the field of digital marketing. Table of Contents The […]
In the spring of 2018, few email marketers escaped the global panic over the GDPR . Many brands feared that the rules would “kill” their contact base, and they ended up losing a significant portion of their mailing lists. Here are the results of the Litmus study : 24% of […]
AI has evolved from a fantastical notion to a game-changer for digital marketers today. It’s become the secret engine driving personalized ads, predictive analytics, customer experiences, and much more. In this article, we’ll break down what AI means for digital marketing, examples of its use, challenges and tools (not just ChatGPT!), […]
Near18%businesses fail within the first year of their existence. There are many reasons for this – economic problems and external factors. Atough competition, lack of demand. Etc. However, the root of all problems lies at the very beginning, when entrepreneurs choose a niche for the future business. If you are […]
An important trend in 2023 was also an increase in the share of business formats (forums, conferences, technology exhibitions, etc.) in the total volumeIvestment in the event services sector has seen significant growth in 2023 and is expect to continue to increase in 2024. This growth is driven by two […]
are a great tool for solving various marketing tasks. In this case study, we will look at three different series of targeted emails created for specific purposes using different approaches to segmentation and personalization. The campaigns pursue different goals: engaging new users, reactivating inactive readers, and collecting valuable product feedback. […]
